Rum Group CEO Chris Pavlovski details AI expansion and corporate restructuring and gives an outlook for the advertising business on 'Mornings with Maria.'
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What Chris Pavlovski said
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Chris Pavlovski, founder and CEO of Rumble, discussed the company's recent acquisition of Northern Data, now branded as Quake AI, which brings 22,000 GPUs, 10 data centers, and 180 megawatts of energized power in Georgia. He outlined a two-division structure: Rumble for free speech video and Quake AI for AI infrastructure, targeting small and medium businesses with agentic AI. Pavlovski highlighted a record $270 million AI compute contract and plans to monetize over 200 megawatts of unmonetized power through 2026-2028. He noted a shift in advertiser sentiment post-2024 election, citing new advertisers like Chevron, Netflix, and Crypto.com, and expressed bullishness on advertising growth from a low base. He also mentioned Northern Data's recent revenue of 170-190 million euros and emphasized the synergy between Rumble's data/video and Quake AI's infrastructure.
Key takeaways
Rumble announced a $270 million AI compute contract, the largest in company history.
Quake AI has 22,000 GPUs and 180 megawatts of energized power in Georgia.
Rumble plans to monetize over 200 megawatts of unmonetized power in 2026-2028.
Advertisers like Chevron, Netflix, and Crypto.com have joined since the 2024 election.
Northern Data reported 170-190 million euros in revenue for the current year.
[On-screen graphics] Rumble making major changes. Consolidating business into two divisions under RUM Group. Acquisition of Northern Data, known as Quake AI. A shift beyond immediate into broader technology company. RUM Group CEO.
You say now the company's mission is to maximize the power of human imagination. Tell us about the changes you are making at Rumble and how this makes the company different.
Absolutely. We last week announced the transaction with Northern Data. We now have two business units: one is Rumble, the bastion of free speech video, and on the other side we have Quake AI, which now has 22,000 GPUs, data centers, and power. Merging with Rumble Cloud and Northern Data under Quake AI, what we are doing on that side is creating infrastructure where small businesses, medium-sized businesses, and large enterprises can go there and use our infrastructure to build whatever they like to build without restriction. That fits into the agentic AI future. Small businesses and medium-sized businesses are going to have agents around them, and we want to empower that, build for that.
The CEO of Qualcomm talked about agentic AI, and there are lots of questions about agentic AI—whether or not agents are going to behave unpredictably, what that looks like, and how you envision growth in terms of agentic AI. Tell us how you envision this playing out.
The way I look at it, every small business is going to have their own AI agents. You've seen this company in, I think, Australia, that put collars around the cows, able to move herds based on AI using agents around their collars—I can't remember the exact name. You're going to see small businesses adopt agentic AI agents to help their businesses reach more profitability, do things that make their life much easier. So we want to be able to help those small businesses and medium businesses on top of infrastructure at Quake to get into that same space and those same advantages.
Pavlovski, C. (2026, June 26). 'ONLY ROOM TO GROW': Rumble founder makes BULLISH prediction [Interview transcript]. Fox Business Clips. CEOInterviews.AI. https://ceointerviews.ai/interview/1046896/
MLA
Chris Pavlovski. "'ONLY ROOM TO GROW': Rumble founder makes BULLISH prediction." Fox Business Clips, 26 Jun. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1046896/.
BibTeX
@misc{pavlovski2026_1046896,
author = {Chris Pavlovski},
title = {'ONLY ROOM TO GROW': Rumble founder makes BULLISH prediction},
howpublished = {Interview transcript, Fox Business Clips. CEOInterviews.AI},
year = {2026},
month = {jun},
url = {https://ceointerviews.ai/interview/1046896/},
note = {Speaker-attributed transcript with timestamps}
}