I mean, you are the person that everyone is so excited about to be here at Cannes Lions. Does it feel real now that you have the Cannes Lions award for entertainment person of the year?
It's pretty awesome for our team. It's amazing that in six and a half years that we started this that we could be viewed as creating some of the best content in the world, starting from nothing.
How does it feel being recognized for the future of entertainment through storytelling and innovation? That's pretty special.
When we got started with this, we said we want to create a studio where the best storytellers in the world are going to be able to create their best work. And I think we've done that in a lot of ways. And so it's quite exciting, and we're still pretty young. We're only six and a half years old. So there's a lot more to come, and we've got some amazing shows now that are going in their second, third, and fourth season. So it's fun.
I was at that fireside chat with you and Jerry Bruckheimer. He said F1 the movie, highest-grossing sports film of all time, Brad Pitt's highest-grossing movie of all time. That movie would not have been made without you.
One of the things I love about storytelling is when you do it really well, you capture emotions that are amazing. Whether you laugh, cry, all of the emotions you can capture in that movie. When you walk out of it, you feel so good. It's fun, it's entertaining, but you feel good. And to be a part of that was amazing, and I hope we can do it again.
Casey, you created some buzz online. I've been seeing all the articles because you said you want to do another F1 movie. So what can you tell me about that?
Well, and Brad is dying to get back in the car. He's become, you know, the two of them have actually become huge race fans. And to watch Lewis now actually win a Ferrari last week was amazing.
He was such an instrumental part of the movie.
And so we're hitting on all cylinders.
It's honestly really incredible. When you talk about six and a half years, it's almost hard to imagine that you started with just original content. And that takes me back to The Morning Show. I loved your story that you had to go and convince Jennifer Aniston and Reese Witherspoon, who you did not know, that you wanted their show that everybody else wanted. Where does that come from for you? How did you know that you had to get into that room and convince those ladies?
I just felt like we're different.
I felt like we were trying to do something really unique and special. It wasn't when we do shows or movies with the great storytellers, writers, and directors, we really believe in it. We only pick a few things here and there, and it's because we think they're amazing and that story's amazing, and we want to tell them to everyone in the world together. And so I felt like they needed to feel that and see it. It wasn't just another service or another production company trying to do something. We felt like they were so special at what they were doing that we wanted them to be a part of our family and we wanted to be a part of their family.
Yeah. It's one thing to go and pitch them, but then it worked. And then it worked really well.
It wasn't a pitch. It was a heartfelt, truthful feeling.
It was a feeling that they could sense, and I felt it from them, and I think they felt it from us, and I'm incredibly thankful for them because they believed in us when obviously no one did.
And it took a lot of guts for them, as accomplices they are, to say, 'Okay, let's go with this startup.'
We didn't even have a name for the service at the time.
We [laughter] couldn't tell them a whole lot other than you're the ones we want to anchor this and launch this with.
Before you received your award last night, I know that there was quite a lovely sizzle reel that they played of so many Apple TV faces, and Jennifer Aniston kicked off that sizzle reel. What was it like seeing all that love and support?
It's amazing. It's hard to even imagine that we get to work with these incredible folks.
And I think that they appreciate what we can do for them. I've become friends with them. They're amazing people. It's so hard to do what they do and to do it so well.
