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Eddy Cue

SVP Services, Apple Inc.

Search every verified Eddy Cue interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Eddy Cue, Apple’s senior vice president of Services and Health, was named Entertainment Person of the Year at the 2026 Cannes Lions festival. In interviews following the award, Cue attributed the recognition to his team, saying the studio was built from scratch over roughly eight years and that the honor reflects the work of the team he hired. He discussed Apple TV+’s strategy, stating that the company prioritizes storytelling over data-driven decisions and that it aims to give creators tools to do their best work. Cue said Apple is not looking for projects that enhance its technology, but rather uses technology to empower creatives. Cue also spoke about the Apple Original Film *F1*, which he described as the highest-grossing sports film of all time and Brad Pitt’s highest-grossing movie. He noted that the film was shot during live Grand Prix events and that Pitt and Damson Idris attended driving school for months. Cue said a sequel is possible, adding that Pitt has expressed interest in returning. Regarding AI, Cue said the tools will help creators produce content faster and at lower cost, but he stated that AI will not replace humans. He also discussed his personal background, describing himself as a Cuban immigrant who learned English in school and saying he believes “anything is possible.”

Recent appearances

Verified interview transcripts

Notable quotes

“La seule chose qui compte, ce sont les produits que nous livrons à nos clients. Si vous faites d'excellents produits, tout le reste suit naturellement. Nous avons toujours été focalisés à l'extrême sur les produits eux-mêmes et sur les utilisateurs. Pas sur les considérations financières ou logistiques liées à la gestion de l'entreprise. Ce sont les produits qui priment.”

“Je pense qu'il ne fait aucun doute que les outils d'IA seront formidables pour les créateurs, exactement comme les technologies passées l'ont été, car cela permet de produire du contenu plus rapidement. Cela permet de faire des essais et de créer beaucoup plus vite et à moindre coût. Aujourd'hui, avec un simple iPhone, on peut tourner en 4K. Ce qu'on peut faire est incroyable. L'IA va amplifier cette tendance en aida”

“It's about making the greatest stories and letting people experience them in all of the ways that you can. Theatrical experience is is an awesome experience being able to share it with people. Um being able to see it on a huge screen. Um there's nothing like that and so it's great to do that and then it's great to bring it on to Apple TV where people can watch it at home or on a plane. And so it's uh why why not give”

“When we launched the iMac and the Apple Store it was the beginning of turning Apple around — at that time Apple was going bankrupt, and that moment gave us life.”

“At 99 cents, you never have to think about price — you preview a song, decide if you like it, and if you do, you buy. We were losing money on every single 99‑cent transaction because of credit‑card fees and label payouts, so we kept the transaction open and charged at the end to bundle purchases.”

“In order to do that, we can't do that many. So we're not doing hundreds of shows or even tens of shows or movies — we have a team that's just focused on whatever they're working on and it's got to be the best.”

Other executives at Apple Inc.

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →