Keller Rinaudo36:41
Yeah. I mean, I think that interestingly, you know, doing it is such an incredible pain in the butt that you would never do it. I have this flag over my desk that says we do this not because it is easy, but because we thought that it would be easy. And this is definitely the definition of Zipline. And it's such a pain in the butt actually that it's almost, if you look at the history of all these hardware companies, they all try to not do it first. You can look at the Roadster, right? They're like, we're going to use a Lotus Elise chassis. We're going to buy the battery pack from a secondary supplier and we're just going to put the two together and it's going to be awesome. Kind of Roadster lost a lot of money and wasn't very reliable, right? But it was an important part of getting to the Model S. Zipline when we started, Eric knows well. We were buying everything from suppliers. We were paying people to design different parts of the system for us or trying to buy off-the-shelf stuff. And we crashed airplanes, I mean, at test sites. We just crashed and we crashed and we realized, wow, this stuff is super expensive and it's also totally unreliable. And so, part by part, you're like, all right, well, rip that out. We'll design the motor controller from scratch. Okay, rip that out. We're going to have to design the GPS module from scratch, navigation system. So, part by part, you sort of rip it out. And I think there's a fundamental realization, probably similar to the realization that made the Model S possible, is like, hey, if we want to build a really great specific product in this totally new area of technology, we're going to have to design every single one of these components from scratch to meet the specific requirements of this new area. You know, you might think, oh, like drones. There are already lots of drones because DJI makes plastic quadcopters and they make millions of them. And the US buys $20 million predator aircraft that can fly 100. The reality is actually both of these systems are very unreliable and nothing is at a level of reliability and safety and unit economics that would work for this new industry that Zipline was trying to pioneer. And so we realized we had to go build an automotive grade solution. It has to be super reliable and it has to be extremely cost-effective because you're competing against cars and motorcycles which are actually really cost effective and we've had a hundred years to make them reliable and cheap. So you never do it intentionally. Maybe you just slowly freak out and through desperation realize, wow, we got to tear all this out and we got to build it all from scratch. The advantage of doing it from scratch is speed and integration. And so, our offices, you guys know because you've been, but when you visit Zipline's offices, we are all absolutely packed like sardines into this small building where you have firmware engineers sitting next to mechanical engineers, sitting next to autonomy engineers, sitting next to cloud infra, sitting next to aero acoustics, guidance, navigation, controls, systems engineering, manufacturing, everything all everywhere in one place. And then our factory is a three-minute drive away. And so our team is on the factory floor working, seeing parts get integrated into the overall system. And then we have our test sites which are just a short drive away. So you can go to the test sites, watch the vehicles flying, observe how the system is performing. Combining all these things together means that stuff is always breaking, stuff's always going wrong. As Eric described, the advantage is when the thing goes wrong, we can basically go straight to the person's desk and be like, you and I are pulling an all nighter tonight. Whereas if you're Boeing and something's going wrong with the battery on the 787, you're suing a supplier and taking two years to try to figure out whose fault it is, and it's three layers deep in the rat's nest cluster of how these procurement deals and supply chains work for aerospace. That's why it's so broken.