Keller Rinaudo23:07
You know, Zipline, when we got started, we thought that we were going to buy all these different components from different, you know, off-the-shelf providers, and we kind of thought of, oh yeah, we can just be like the final integrator. Interestingly, now that I understand like the history of Tesla, exactly how Tesla started, you know, the Roadster, like the idea was, oh yeah, we're going to use an off-the-shelf battery pack and we're going to put it in a Lotus Elise chassis and we're going to have a good car. Turned out Roadster wasn't a very good product, right? They sold like a thousand of them. It was enough though to demonstrate what could be done and Zipline very similar, you know, we started building these prototypes using all these off-the-shelf parts and it was just, it was expensive and unreliable. We started to understand like okay the only way we can design flight computers, electric motors, controllers, GPS modules, like all of these things had to be rebuilt with this specific application in mind. One of the hard things about drone delivery is that people think, oh, the drone industry, it's like already a big industry. There are, you know, tens of millions of like 2 to 3 pound quadcopters being manufactured in China, which is something that flies 20 to 30 minutes and hovers and then lands, you know, takes pictures and then lands. And there are predator drones being built by military contractors and those cost $50 to 100 million a piece. There is absolutely nothing in the middle when you kind of think more automotive grade. Like what if you needed something that would last, you know, tens of thousands, hundreds of thousands of cycles, be able to operate in all different weather conditions, and be hardened to those...
Conditions, but also had to be super cost effective because it's competing against cars. So, there's this kind of middle ground of automotive quality and cost that is completely unexplored and unbuilt in this market of drones. And that's really what Zipline had to go and one by one rip out component after component. I mean, as we walk the factory floor, you'll get to see so many of these sub-assemblies, so many of these core systems we were at first outsourcing, we have now insourced. We now design it from scratch ourselves and we even in many cases manufacture that component here instead of somewhere else. So yeah, I think this level of vertical integration was inevitable both because the overall industry Zipline was operating in was just so non-existent, but it's also kind of inevitable because of the pace of development. Like we are, right now we are launching new generations of aircraft every 9 to 12 months. You'll get to see the line behind us is building an aircraft that we just started building 3 weeks ago. That aircraft has tremendous performance improvements relative to the last version. It will last several multiples longer in terms of total lifetime cycles. It's also half the cost relative to the aircraft that we were building last year. So we're in this mode of exponential progress on the hardware perspective. But that also means that everything is iterating and evolving and generally you want engineering and manufacturing co-located. You need manufacturing engineers, mechanical engineers, even software engineers to be able to sit on the line with the manufacturing team to make sure that you're actually building a good product and that product can be built efficiently.