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Michael Rubin
CEO & Founder, Fanatics

The intersection of art, sports and collecting | Full Panel from Fanatics Fest NYC 2026

📅 Jul 20, 2026 Fanatics 31 MIN 519 VIEWS 63 SEGMENTS · 7 SPEAKERS
Join legendary contemporary artist George Condo alongside Tom Brady, Michael Rubin, Karl-Anthony Towns, and moderator Kevin Negandhi for a conversation about the intersection of art, sports, and collecting. The panel will explore Condo's exclusive limited-edition Topps trading card collection celebrating some of the greatest athletes of a generation and the creative vision behind this one-of-a-kind collaboration.

What Michael Rubin said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Michael Rubin, CEO and founder of Fanatics, discussed the convergence of art and trading cards at Fanatics Fest NYC 2026. He described his collaboration with artist George Condo, who created 19 one-of-one hand-painted trading cards featuring top athletes, including Tom Brady, Karl-Anthony Towns, Lionel Messi, Serena Williams, and others. Rubin emphasized that these cards, to be released in Topps products in the fall, represent a natural blend of the art world and collectibles industry. He highlighted specific cards he is excited about, such as the Messi legacy patch card from his last World Cup game and the Serena Williams card, which he compared to a Mona Lisa. Rubin also noted that 11 of the 19 featured athletes were present at Fanatics Fest, including Messi, whose attendance was confirmed only an hour before. He stressed the importance of bringing art-world principles to trading cards to grow the hobby and industry.

Key takeaways

  1. George Condo created 19 one-of-one hand-painted trading cards for Fanatics, featuring top athletes like Tom Brady, Karl-Anthony Towns, and Lionel Messi.
  2. The 19 Condo cards will be released in Topps products starting in the fall of 2026.
  3. Rubin called the Serena Williams card 'a beautiful piece of art' and compared it to a Mona Lisa.
  4. 11 of the 19 featured athletes were present at Fanatics Fest, including Messi, whose attendance was confirmed only an hour before the panel.
  5. Rubin is excited about the Messi legacy patch card from his last World Cup game, calling it an 'incredible card.'

Numbers and commitments

FigureWhat it refers toTypeAt
19 one-of-one hand-painted trading cards by George Condo commitment 15:21
11 of 19 featured athletes present at Fanatics Fest metric 28:06

Chapters

  1. 0:00Introduction of panelists
  2. 4:56Definition of greatness
  3. 13:05Art and trading cards connection
  4. 15:21Condo collaboration announcement
  5. 20:47Card reveal and reactions
  6. 22:43Details on specific cards
  7. 28:37Future releases and closing

Questions asked in this interview

6
  1. 4:06How does greatness show up for you?
  2. 13:05What does that art connect mean to you when you think about trading cards, Tom?
  3. 13:34It was called What's on Second?
  4. 24:33What's your first reaction when you saw the car?
  5. 24:43He sees this just white canvas and what is he going to do with it and what is he going to show the world and how can he express what's in his mind?
  6. 28:29You know what I'm trying to say?
Moderator 0:00 ↗
We having fun here at Fanatics Fest so far. And the cool part of this is just the chance to kind of catch your breath a little bit as you go around look at all the games. You look at all the cards and you see Gron Go fall into a raising canes cream sauce. You get the chance to kind of listen to some of the great people that make this event move. And it is my pleasure to bring out some outstanding people that are dominating their sport or their field. guys that are champions, guys that put this thing, the whole thing together, and guys that understand that when you collect pieces of art, they mean a lot more than a piece of cardboard. Anybody that collects cards understands that it's not just a piece of cardboard. It represents something to you emotionally. And that's what art is all about. When you look at something, you understand and appreciate art. And with that and this discussion and understanding this panel, it is my pleasure to introduce one of the great modern artists of our time. He has collaborated with Kanye West and created artwork for the 2010 album entitled My Beautiful Dark Twisted Fantasy. Well known for book and album covers, known for his unique paintings and prints. Ladies and gentlemen, George Condo.
Host 1:53 ↗
I mean, do I need to go through a introduction for our next guest? Because I think we all know him.
He's a seven-time Super Bowl champion. He won the Fanatics games last year. The number one player. Believes he's going to win this weekend as well. First player in NFL history to win a Super Bowl or NFL championship in three different decades. Ladies and gentlemen, the GOAT that is Tom Brady.
All right, listen. You know, you know Tom's got seven rings, but the guy who's got the current ring and is really the king of New York. The number one pick of the 2015 NBA draft. Seven seasons, averaging 20 and 10. loves the card space like Tom and George. And he's an NBA champ, a current reigning NBA champ, Carl Anthony Towns.
The next guy doesn't need a ring because every day he wakes up as a champion. And he's the reason why we're here. This came from his big, beautiful mind, year three of Fanatics Fest, and it's only getting bigger and better. The founder and CEO of Fanatics, Michael Rubin.
So this is really cool because I mentioned it briefly about how artwork plays such a big role and how we see things visually, what it means and then the idea that you could blend it and connect to collecting small pieces of art, right? And George, your affiliation with this is is so great in understanding, I think, for our audience that when they carry something, there's an emotional attachment to that piece of art. There's a memory, there's a connection that you have maybe to an athlete, to a specific game, to a specific moment. I want to go down the line and start with you, Michael. How does greatness show up for you? Whether it's day to day, whether it's what you're doing down the road, whether it's what you're planning down the road.
Michael Rubin 4:56 ↗
Look, I think it's putting everything you got into whatever you do, whether it's on the field, on the court, into your art, your trading cards. You just got to give it everything you got and more. And that's what you got in these three guys. is they they're unrelenting in their craft. And by the way, they all overlap because, you know, incredible athletes other than George and I. Um, you know, but all giant collectors here and so authentic to have, you know, greatness, you know, on the court, on the field, but also showing up in collectibles here. Tom, why don't you take it away? What does greatness mean to you considering also what you do on a daily life experience? You're such a competitor. How do you measure greatness?
Tom Brady 5:46 ↗
Well, I've been very for first of all, thank you for having me up here and great to be with you guys. Everyone here at Fanatics Fest who's showing out. This whole event is for you guys to have all these athletes come out, all these incredible games, food places to go for kids, for everybody, for all the teams. We all look forward to being here because it's not often that we get to be up here this close with you guys. So, I hope you get the ability to see us. We would sit out in that crowd at one point. If Fanatics Fest was going on when I was a lot of you teenagers your age, my ass would have been in those seats, too. So, the fact that I get to be up here is really an honor. And a lot of the reason why I'm here is because I was very fortunate to find something that I love, the sport of football. And with myself and with all the teammates that I played with over a long period of time, we found a deep love for the game, a deep commitment to what we were doing and we wanted to win for each other. So so much about what I think greatness is and I was able to be around so many great players is they truly and businessmen and entrepreneurs and what and artists and what they do is you're always redefining yourself. You're always finding new ways to be a little bit better. We all started sitting in this crowd. I was 13. I was 14. I was 15. I was not some, you know, crazy prodigy athlete at 15. I had to improve. I had to improve my skill set. I had to be a better son. I had to be a better athlete. I had to be better in school. I went to college. I tried to be a little bit better. We won our first Super Bowl in 2001. I was not a finished product. I still had a long way to go. And I try to continue to adapt my game to learn from other people, realizing that the competition is always coming for you. There's competition every day in life. That's the beautiful part about life. If you find something you love to do and you're committed to it, that's amazing. But there's a lot of other people who are committed to it, too. So, a lot of times you got to go above and beyond what other people aren't willing to do if you want to be great. If you want to be good, you could do what everyone else does. If you want to be great, you better work a little harder. You better be a little more disciplined. You better be a little more committed to their your goals. And all of your actions and your priorities should reflect those goals. And George has done that. He continues to redefine himself. the guy to my far right, Michael. There's very few people in my life that I've ever met that continue to wake up every day. And Fanatics has done amazing things since the day it got started. But where it's at and where is it going is the only place that Michael thinks about. He's continuing to think about how do we make this experience better for the fans, the teams, the leagues, the spectators every single day. And Cat just won his first ring, but I already know he's thinking about the next one. And it's going to be a lot harder for him. He doesn't know this yet, but to get number two is a lot harder than getting number one. But guess what? To get number two is even more gratifying than getting number one. And that's what it's all about.
Host 9:06 ↗
No pressure, Cat on what you got in front of you. And the idea of getting to that mountain for the first first time, what was that like for you? that experience that again seven years in the league figuring it out, finding your way and then coming to New York and then changing everything in your career.
Karl-Anthony Towns 9:23 ↗
I mean, it was the it was the highest honor I've ever had to be able to play in front of these fans, be able to have their love and their support and most importantly their respect and stepping on that court and finding a way to get that championship is is something that can't be explained. But just like he said is the feeling was short-lived. I know the fans keep coming up to me and telling me, 'Congrats, champ.' and keep saying the word champ and everything, but in my mind, I'm only thinking about the next one. So, that's all that's been on my mind. That's all that I could think about. Um, even when I saw Tom earlier in this month, I told him, I asked him right away, how do you get that next one? That's all I could ask about was the next one. How do I get that next one? You know, we had that moment after the game. We celebrated the trophy, the champagne. It was awesome. But, uh, even for me, the work was not done. As soon as the ch we landed back in New York, the next day I was back in the gym. I was already working out, getting ready for the next season because that's the most important thing now in my mind.
Host 10:19 ↗
Well said. And the first three guys are artists in their own right, whether it's on the football field, you know, the basketball field or court, I should say, sorry, or in the business world. George, for you, you're a true artist and everything is a blank canvas. What does that mean to you? The greatness of art and pursuing that on a daily basis.
George Condo 10:46 ↗
Thank you. Thanks, Michael, for having this whole thing going on, Cat, Tom, all the fans out there. Greatness for me, it's about longevity, which is what you guys were just talking about. It's about influence. It's about influencing kids to get up and work hard to do what they got to do to make it. It's about, you know, how you can be influential in the future to kids, inspirational and future artists to realize like you work every day really hard at what you do. You build your craft. You make it alive. You know, the idea of art is that it stays alive when you're done painting it. And it's just got to vibrate. It's just got to be like alive on the wall. And that's what greatness is. If your work is not alive and kicking, then it's like it's not that exciting. These guys are alive and kicking when they get out there and they know how to do it, man. And it's inspirational to me, you know? I look at that kind of energy. I look at that kind of determination. And I think that's what painting is for me. And this determination, it's about longevity. It's about legacy. It's about keeping your stuff alive for the future generations.
Host 12:05 ↗
Well said, too. And you talk about the idea of longevity. Tom understands that. And you got to reinvent yourself too along the way, right? In that process. This worked here. This doesn't work here. I'm going to reinvent myself. Kat, you did that as well, especially during this playoff run, right, Michael? You do that on a daily basis for you. George, as an artist, reinventing yourself each and every day. Um, how do you appreciate that? The idea that where you were to where you are right now in that process?
George Condo 12:34 ↗
Well, you know, I've been doing it since I was a kid like these guys and like it was my passion, you know, and like the thing is is you can never get stuck in a pattern. You always have to break free. You always have to redefine yourself with every painting. You redefine yourself. You challenge yourself. Like I don't have opponents. I have colors that are fighting against other colors and I got to win the win the game on every painting and, you know, you just keep it alive. You know that's the way to do it.
Host 13:05 ↗
Tom, the appreciation of art for you, especially when we look at what I love about both you guys being a part of this panel is your love for trading cards and Card Vault Bodega. Shout out to both of them. you guys going into it all in and understanding the passion that many people in this crowd have and that connection to holding something that goes much farther than people on the outside realize, right? What does that art connect mean to you when you think about trading cards, Tom?
Tom Brady 13:34 ↗
I had one of the coolest experiences of my life today. And I was a card collector since I was 8 years old. There was a hobby shop in San Monteo in San Francisco Bay area where I grew up. It was called What's on Second? And whenever I had my paper out and I made $2.50 for the month, I would take my money and I'd go down to what's on second and I would buy packs of cards. So by the time I was 8 years old, now I'm 48. I've been collecting ever since. And today I walk behind one of the rooms back here and my favorite baseball player growing up and the guy that I collected more than anybody else was Don Mattingley. and I had a chance to see Don Mattingley and that brings up so much nostalgic memories for me as a kid because that's where I fell in love with sports. I love sports, but one way that I connected with all these athletes that I love, the teams I love, the leagues that I love was through trading cards. And now to be involved in a hobby and to see how Fanatics continues to transform the industry. Talk about innovation. You know, bringing someone like George and his creativity into the mix and how he can reinvision trading cards through this incredible artistic mind that he has is something that nobody outside of Michael would think about. And it's all about creating something that's unique, something that's new, something that's been innovative. And I'm just so thrilled to be part of it. A lot of these young kids out there, you're going to collect cards. Well, you're going to get some of these cards, too, in these packs, and it's going to open your eyes up to the art world, which I didn't even experience till I was in my 40s. So, you're getting to learn at a younger age because his genius, Michael's genius, sports, how we all collaborate and work together to bring something really special for the fans to me is the coolest thing about it.
Michael Rubin 15:21 ↗
You know, I gotta say for me there was nothing that was more natural and just fit than working together with you, George. For those of you, you know, George is one of the most iconic artists in the world. He's actually my number one, by far and away, my number one favorite artist and humbled to only have got to know you in the last five years. And you know, I I I could tell you I am heavily invested in him as an artist. And the great thing with George is he loves sports. He loves culture. And like this natural conversation just evolved about, you know what, I could take the best athletes in the world and actually make two and a half by three and a half pieces of art. And how cool would that be? And you know, for me, when we started having that conversation, I was like, like I was like a kid. I was freaking excited because I'm thinking, here is my favorite artist in the world who wants to take the best athletes in the world like Tommy, like Cat, and by the way, I don't know even know if we've announced this yet. He made 19 one-of-one handpainted trading cards and they are fire. Okay. And by the way, you spent the last year and a half, two years doing this and he'd send them to me one by one and just like every time I was like a little kid getting excited about this. So, you know, you kind of talk about the vision, but it just kind of happened naturally because here's a guy who was a hero to me who I'm such a big fan of and collect so much of his art and to get it to translate and to bring that to tops and to bring art and trading cards together. I mean, if you think about how big the art industry is, and it's enormous, and then you take what works in art and bring it to trading cards, man, that's just a great opportunity for us to grow the hobby and grow the industry. And I'm going to tell you something right now. There are certain cards that I love and there are certain cards I don't give a about. [laughter] Okay? There's things like I can't wait to chase the debut patches. Okay? when Messi plays his last game in the World Cup on Sunday, you know, he's going to have a legacy patch on his jersey that'll go on a one-on-one card. My god, will that be an incredible card. I got to tell you, his 19 cards,
Tom Brady 17:46 ↗
there's like I I they're crazy. And I mean, what did you think when you saw the card?
Host 17:52 ↗
I was stunned. I'm I never in my trading card career and just being a fan, I would have never thought we would have one of the greatest artists in our generation, if not the greatest, actually take time out of his day to make art for trading cards. And like you said, it's true. It would only come from the mad mind of Michael, that we would think of this and be at this position. So, um, I've been blessed to, uh, have the insight to actually have seen the cards. And I'm going to tell you right now, I'm personally going to be chasing every single one of them. So, I'm really excited.
Tom Brady 18:29 ↗
I'm in on the mix, too. Just so you know.
Michael Rubin 18:31 ↗
I'm just saying you might get out bid on these.
Host 18:33 ↗
I And by the way, for the product, it's going to be coming in eventually in the fall. Only 19 cards. They're one of one, not reproduced because when you look I looked at the cards.
I mean, they are small art pieces. You can see the paintbrush drying on these cards. It's gorgeous. And with that, it sets up perfectly. Let's roll the video and let the audience get a chance to see some of these pieces of artwork. These masterpieces, George.
George Condo 19:00 ↗
Yeah. Keep in mind, they're the craziest cards you've ever seen.
Host 20:39 ↗
Again, 19 cards.
Tom Brady 20:43 ↗
And I got two of them in my hand right now.
Host 20:46 ↗
Goosebumps, bro.
Michael Rubin 20:47 ↗
And let's unveil them to Tom and Cat.
Tom Brady 20:53 ↗
This is a reveal. I was not expecting this.
Michael Rubin 20:59 ↗
I'm just saying. Tom and Cat, you shouldn't even bid on these. No.
Can you do this for the audience, Sue, boys? The camera's right there. Can you show them so everybody can see what they look like?
Host 21:16 ↗
George, these are literally masterpieces, one of ones. And on the back, you've got stats on them and your autograph. When you thought about designing these for Tom and Cat, what was going through your mind for each individual?

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APA

Rubin, M. (2026, July 20). The intersection of art, sports and collecting | Full Panel from Fanatics Fest NYC 2026 [Interview transcript]. Fanatics. CEOInterviews.AI. https://ceointerviews.ai/interview/1103708/

MLA

Michael Rubin. "The intersection of art, sports and collecting | Full Panel from Fanatics Fest NYC 2026." Fanatics, 20 Jul. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/1103708/.

BibTeX
@misc{rubin2026_1103708,
  author       = {Michael Rubin},
  title        = {The intersection of art, sports and collecting | Full Panel from Fanatics Fest NYC 2026},
  howpublished = {Interview transcript, Fanatics. CEOInterviews.AI},
  year         = {2026},
  month        = {jul},
  url          = {https://ceointerviews.ai/interview/1103708/},
  note         = {Speaker-attributed transcript with timestamps}
}