Vercel And Snowflake: Building AI Apps That Ship With Impact

Customers are really happy about our shipping velocity right now and the quality of our products. So that means that okay, these investments that we've made, all these internal tools and agencies and Snowflake connections are clearly working.

Yeah, thanks for having me. The thing that resonated the most is that well first we told our authentic legitimate story of Vercel started really tinkering with what can coding agents do for our productivity and it very quickly left the developer division and coding agents had an impact that transpired into everyone at Vercel. So we all started building internal tools and agents. So I was able to tell that story. The other thing is that Vercel has been a longtime Snowflake customer and it was kind of obvious that okay now you have the ability to create software with plain language at your fingertips. But that software without being grounded in business context is kind of like a cute demo. You see people creating like video games with prompting tools. But to actually deliver value at scale for our business and I'm just really lucky that we had an opportunity to tell that story to the world and now deliver a very streamlined version of those initial prototypes that we did. So when you go to v0 you just mention Snowflake and this really high quality secure integration kicks in you can prompt grant it on your data and then ship securely to Snowflake. So that was amazing. Also, it's great to show how quickly all of this can happen. What do you think?

There are a lot of changes I think one of them is that we now have a great common language for the entire organization so the barrier has been lifted we can all build and so if you have an idea, you can now communicate with a high fidelity representation of that idea. You can build a prototype, you can build something and then show it to somebody. So I think it changes the way organizations communicate. The other one is that you're not sitting there waiting, we talked about this in the keynote, you're not sitting there waiting for a monolithic development queue to process what you needed. So you can self-serve to building software. And with Vercel and Snowflake, you can self-serve the building software securely. So I think that's an important consideration because obviously I think with coding agents, we're going to see a massive rise in shadow IT. The superpowers have dropped. We're all in this multiplayer video game and we have new tools, new super weapons. We can now create amazing things. And so I think there's a risk that left to their own devices, people still want to create amazing things, but we need to give them a secure platform to deploy all of this software. And last but not least, it's not just about building the web apps of yesterday. It's not just about building cool looking things. It's about building intelligence. It's about building agents, not just applications. So Vercel at Ship we announced our enterprise apps and agents deployment platform to combat shadow IT and with integrations like Snowflake give you both a context and the guardrails. Yep.

Yeah. First of all, it starts out with the idea and you know people discuss whether there is skill to prompting but fundamentally if you can write down your thoughts if you can write down the spec of what you want to be built you can input it into v0 you can mention Snowflake and then you can basically bring it to reality. One of the key ingredients of this is that the Snowflake integration into v0 uses your role and your secure authentication into Snowflake. So we're piggybacking off of the investments that firms have already made.

Into setting all of this infrastructure up. And this is again why I'm so excited about the partnership is this coding agents without data useless.

And ultimately, if you're just spending tokens or quote unquote token maxing and you're not shipping, also kind of useless. And so I think that we have a trifecta here of we have the intelligence and the democratization of coding.

We have the secure data and we have the deployment that brings this software to reality.

Yeah, I think with v0 and Snowflake the opportunity around making your internal processes more efficient and I called it out during the keynote, just getting from zero to one, picking a small workflow that you want to automate and trying it out. I think in the past the distance to I want to automate a process was putting together this formal months long process of getting development resources and writing PRDs. I think what I encourage people who are listening to do is just experiment with this power that you have now of prompting things into reality. And ultimately AI will dramatically change every aspect of your business. So within Vercel, we've seen folks automating the production of creative assets for marketing. The design team within Vercel used to be this quote unquote service team. You would come to me and ask for something to another human. You now see the design team creating internal agents. So now you're free to come to their agent and ask them. And so I think of this as this agent intermediation of all of these processes. And the same will happen to data teams. I think the engine that keeps a business evolving is our understanding of the data experimentation. I think the faster we can get to answers of the data, the faster we can run simulations based on the data, our finest teams and many teams that do so many modeling exercises off of v0 plus Snowflake and they can present it back to stakeholders like myself with this beautiful presentation, not just an Excel spreadsheet or CSV file. They can actually turn their insights and ideas for the business into applications. And I think that sells just a little bit better than a PDF with some findings.

I think the continuation and deepening of how much agents will touch every aspect of the modern organization. We're already seeing it at Vercel where we're noticing that so many of the processes inside the company have been they touch some conversation and collaboration with an agent in some way shape or form. The other one is that the world of agents is going to become a lot more proactive. I think it's awesome to be able to go into an interface and prompt something into existence because that gives you a taste of how AI works, but think about AIs that are constantly ideating behind the scenes that are trying to optimize business processes that are creating reports and bringing us insights. So I think right now we're in the phase of how does this all work and what does it look like and in the future we're going to move into more of a okay so the agents have brought us all of this information all of these applications all of this data, I make a decision and move into the next phase. What about you?

We need to 10x our ambition right because we have 100 times the manpower we have all these tokens and I think going back to impact maxing or token maxing I think if you're getting impact that's commensurate to the capabilities that we have then of course use as many tokens as you need if you're thinking way bigger if you're shipping a lot more which is why what I really grind myself on is what are our customers saying I mentioned that in the keynotes customers are really happy about our shipping velocity right and the quality of our products so that means that okay these investments that we've made in all these internal tools and agents and Snowflake connections are clearly working. So,

Customer maxing.

Yeah, our CTO leaked it on social media, but over the past few days on the flight to London, I started building a mini web browser. It's called Mini. And the inspiration for this is that when you look at Vercel's products or communications, you'll see that we care a lot about the design and the details. Yes. And a pet peeve of mine is that when people screen share or show a product, I don't want any visual noise around it. I don't care what Chrome extensions you have or your bookmarks or your laundry list or whatever. And so I created a little web browser based on Chromium that basically helps us show off these beautiful products and demos in the way that our marketing and design teams would like to. And it doesn't mean always that I will build software and maintain it two years from now. But going back to the communication I can now say to our team like what do you think about showing it this way? Yes. What do you think about doing it this way? And I always tell people when you find yourself asking for stuff, pitching stuff with a lot of words into Slack or Microsoft Teams, my mind immediately goes to I can go to v0. Yeah. And I can show people a little prototype or an idea the seat of an idea of what something could be.

Yeah.

LFB.