Guillermo Rauch

CEO & Founder, Vercel

Search every verified Guillermo Rauch interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Guillermo Rauch, CEO of Vercel, has emphasized a shift toward AI coding agents, stating that more than 50% of Vercel deployments are now made by agents, up from 3% six months prior, and that over 70% of logged-out traffic to vercel.com comes from agents. He discussed the concept of "impact maxing" versus "token maxing," arguing that organizations should focus on shipping production-ready applications rather than consuming tokens without results. Rauch also said that writing code by hand is "dead" and that competitive advantage comes from managing agents and building "the harness of agents" for outcomes. He noted that Vercel has partnered with Snowflake to ground coding agents in real business context, aiming to help teams build secure applications in days instead of months. Rauch has also discussed the importance of simplicity and focus in building a company, describing Vercel's growth arc as finding focus, building repeatability, and scaling. He said that "play long-term games with long-term people" and "conduct yourself with great integrity" are core to his approach. Rauch described using natural language as the new interface for agents and said he uses Vercel's internal agent for weekly "brain dumps." He commented that his memory has "deteriorated so dramatically because of AI use" but that he has leaned into delegation and diversification of tasks as a tradeoff. Rauch introduced a feature called "Vercel Drop" for deploying HTML files, which he said agents began using before the company publicly announced it.