And it's in my blood like goosebumps is probably, you know, an excitement and um yeah, just real like really really excited about the future.
Beyond the hardware announced at this year's iPhone event, there's a massive shift happening at the top of Apple.
John Ternus officially stepped into the role of Apple CEO within the last week and we sat down with him and Jaws for an interview at Apple Park. We asked him directly what having an engineer at the top of the company means for product design, innovation, and its strategy. And here's what John had to say about taking the helm.
Shifting gears a little bit to sort of the the AI question. I was super interested in what you call the intelligent personal hub. I actually sat there as you were going through this thing that does all this stuff. I'm like, is he talking about glasses? Is he talking about what?
And and you basically said, this is your iPhone. And I thought that was really interesting and kind of on point, but also almost signaled like a shift away. Like everybody's talking about, oh my gosh, this AI wearable, that I wearable, and you're shifting the attention back to the device you already have in your hand or your pocket. But does that also in any way indicate a shift in thinking at Apple about where the center of AI activity should be as opposed to something that you might wear?
I wouldn't say it's a shift in thinking. I think it was sort of a kind of presenting our vision of how we feel about it. And yeah, there's there's lots of talk about, you know, what comes next and wearables and things like that. And the reality is we make amazing wearables, right? Apple Watch is an incredible device, incredible device for AI. AirPods are as well. But I think the key is the the phone is is kind of the perfect device, right? It's powerful, great battery life, it has a display. People want displays. You want to see information. You know, humans process information way more effectively visually than than, you know, through audio. And so having a display is amazing. And it fits in your pocket. And so we don't see the phone, you know, losing significance in any way, shape, or form. And in fact, because all of your own personal information is on that device, that device that you hold, that you control, nobody else has access to it. Apple doesn't have access to it. We don't want access to it. That's your information. And so having that kind of in that personal hub is really powerful. And then you can take advantage of other devices and products and you know, like Apple Watch and AirPods. But having that control and that privacy we think especially as AI becomes more capable and more powerful it's both a huge enabler which if you've been playing with Siri AI you can you see like the value of it but also really important from a privacy standpoint.
Since you bring up privacy I think that's something that's been in the news a lot lately especially with meta and glasses and that sort of thing. I'd love to get your approach and your thinking around privacy not only when it comes to this new category. I know you can't talk about unannounced products, but what do you think about the backlash around um what people are calling, you know, pervert glasses to some uh and like if you do
It's quite a marketing slogan.
Yeah. If you do enter, let's just say AI wearables in general, how do you make sure that people continue to trust your stance on privacy even as you get into new markets?
Yeah, I think you know whenever we do anything, we always do it with an eye towards privacy and security. It's something we take very seriously and and approach very thoughtfully. And I think if you see the the audio intelligence features that we we just announced on on Apple Watch, you know, it's been possible to to record audio or create a transcript with with apps on watches and phones for a long time. And we wanted to build something that was very privacy first, right? And so you look at Siri Recap and there is no transcript. There is no recording. Like even even the the owner of the watch can't see the recording. It doesn't exist. There's no transcript. There's no speaker attribution like we wanted to do this in a way that people feel comfortable using it and people around the user feel comfortable about its existence right
And that's so important right I mean I think a lot of people
Glanced over that right and thought you know
It's recording you all day it's not recording you at all right that's why we had to create a whole new chip for the watch that has this exclave on it that allows us to only keep that audio for the moment it needs to be processed, right, to create very high level notes, right, of what's going on. As John said, no transcript, no recording at all. If we don't have a recording, it means no one else has the recording, right? It is it can't get hacked. It can't get, you know, commanded to be delivered to somebody. It is Apple doing this sort of feature, which there's clearly a need and a desire for so we can all kind of stay in the moment, right, as we're having meetings or discussions, right? But then kind of what was the what did we talk about again? It was it was just that higher level notes to remind you of that without getting into all the stuff that really is privacy concerning which a lot of other products are doing.
So we'd be remiss if we didn't sort of talk about the the big change that happened well only a week ago. You know, John, you became CEO,
Uh was that just this week?
Just it just you're you're newly minted as they would say. Um
And by the way, look, he's still here. He's he's still here, you know, here doing our tech stuff. I wouldn't miss his chat.
I love that.
