Apple's annual developers conference, WWDC, was recently held. A tech expert, Gorov Chri, also known as Technical Guru, attended and spoke with Greg Joswiak, Apple's senior VP of worldwide marketing, about the event's announcements.
Hello guys. I have with me someone very special. He goes by the name Greg Joswiak, dearly known as Jaws, who also happens to be the senior vice president of worldwide marketing at Apple. And today he's going to give us some great insights about Dub Dub and all its announcements. Jaws, first of all, congratulations for this amazing event.
Thank you very much. And by the way, again, thank you for making a very long trip to be with us today and enjoy this very special week for us. This is one of the most special times for us. It's the time we get to welcome developers on our campus, tell people the products that we're working on, the operating systems we're working on for the rest of the year, and the ones that are going to power us into the coming year. So it's a very important week for us. So thank you for being here. And trust me when I say this, the entire keynote, I was always high on energy because the announcements were coming in back to back and they were building on top of each other. And overall, I was like, lots of stuff to absorb.
Yeah, there's lots. Just speaking of stuff, let's begin with the visual intelligence. It's been so powerful as of now, and now making it even more powerful for the users. Considering it's incredibly powerful, at the same time quite fun as well for you to know more or learn more about what's on your screen. The question is, given privacy has always been at the center of Apple, whatever Apple is doing, how do you ensure that there's enough balance between you know the privacy and using the intelligence to analyze what's on the user screen?
Great question. You know how important privacy is to us. We've always said it's a fundamental human right. So anytime we create a feature, we don't look at how do we bolt privacy on at the end. We look at how do we engineer privacy in from the beginning. And the example you brought up of visual intelligence is a great one. There's really a couple aspects of visual intelligence. One is it's able to use our internal models to identify things. So for example, you take a picture, you use your visual intelligence to picture a plant. It identifies that plant by viewing it, using the internal models to operate and figure out what kind of plant that is. It doesn't store it, and it gives you the answer and you're done. Same thing for any of the types of internal on-device, and it all happens on device. It also allows you the ability to search third parties. So for example, I could search for these incredible shoes, by the way, that you have, and I might be interested in buying a pair. So I use visual intelligence to, for example, do a Google search or maybe I'd look on Etsy for them. In which case, we make it very clear to you that that's what you're doing, you're moving externally. And again, we have requirements on how all that works. So again, we're keeping privacy in mind so you're never surprised when you're going to send information to somebody else. But as much as possible, we want to be able to offer you the capability of doing things on device. Or, as you know, in Apple intelligence in general, when we don't do things on device, we can use private cloud compute, which extends that same privacy protections that we have on device into the cloud in a way that no one's really done. So privacy is really at the core of things. It has to be a default.
Yeah, you know, now I'm so happy that Apple intelligence is omnipresent across all the devices. And what's really exciting for me is the Apple Watch, the workout buddy. That's a very cool picture. Would you please elaborate like you know what's happening there in terms of Apple intelligence? Also, how do you think it's going to motivate all the Apple Watch users to push themselves towards that goal that they're looking at?
Yeah, great question. First of all, for those who haven't seen it, it's the ability to have your watch through your AirPods communicate to you in a motivational sort of way. And the way it does that, it uses Apple intelligence to first of all gather information about you and your how much your activity is, your workout data, again all in a very private way. It has synthesized voices from our Fitness Plus trainers, using generative AI to then coalesce this information. And while you're working out, while you're for example running or cycling, it can give you information that is again intended to motivate you. Here's how far you've gone, or this is the most you've ever done, or this is now the fifth day in a row you've been able to do different things that are almost like a pep talk in order to motivate you. And it's doing it all through intelligence. This is the sort of thing that you couldn't imagine doing just a few years ago. And I'm not a runner, maybe I will become one because of this. But the people who are using it in my group who've been testing it, they say it's absolutely phenomenal. And it would be personal to that specific user, considering it's been analyzing all the... Exactly, it's your data, again all private, but it's all about you in a way that again you couldn't do it without generative AI, you couldn't do it without things like Apple intelligence. And it's absolutely fantastic. And you get to choose from the different voices as to which one motivates you the best. And it's remarkable actually.
