CEOInterviews.AI
Start App
David Velez
Founder, Chief Executive Officer and Chairman, Nu Holdings Ltd. (Nubank)

MEETING THE RICHEST MAN IN COLOMBIA DAVID VELEZ | WESTCOL

📅 Sep 29, 2026 WestClips 12 MIN 12208 VIEWS 57 SEGMENTS · 2 SPEAKERS
#Westcol #West #twitchcolombia WESTCOL'S SOCIAL MEDIA YouTube Channel:    / westcol242   Exclusive Content Channel: https://youtube.com/@WestCOLXclusive?... Twitch:   / westcol   Kick: https://kick.com/westcol Instagram:   / westcol   Twitter:   / westcol_   TikTok: https://www.tiktok.com/@twitchwestcol... Discord:   / discord   WestCOL's Second Official Channel About this channel: This channel will feature clips from the streamer Westcol. The clips are varied, including comedic clips, random clips, and more. Anecdotes and reactions; all their social media links will be in the description...

What David Velez said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

David Velez, founder and CEO of Nubank, discussed the company's origins and growth during a visit to its São Paulo office. He said Nubank started in 2013 in a small house with 30 people, and now has 120 million customers in Brazil, 16 million in Mexico, and 6 million in Colombia, making it the largest private bank in Brazil and the fifth largest financial institution in Colombia. Velez emphasized the company's fully digital model, with no physical branches, cash, or ATMs, and an average employee age of 27. He described the early days, including the first card transaction in April 2014, and the company's anti-bank philosophy, which he said was inspired by poor customer treatment at traditional banks. Velez also mentioned a recent launch in the United States and highlighted customer service innovations, such as sending a toy to a customer whose dog ate their credit card.

Key takeaways

  1. Nubank has 120 million customers in Brazil, 16 million in Mexico, and 6 million in Colombia, totaling 140 million across three countries.
  2. Nubank is the largest private bank in Brazil and the fifth largest financial institution in Colombia, operating 100% digitally with no physical branches.
  3. The company launched in the United States a couple of weeks before the interview.
  4. Nubank's first transaction occurred on April 1, 2014, for a lunch of 33 reais.
  5. Nubank has customers in 100% of Brazil's municipalities and 98% of Colombia's municipalities, missing only two in Chocó.

Numbers and commitments

FigureWhat it refers toTypeAt
120 million Nubank customers in Brazil metric 1:27
16 million Nubank customers in Mexico metric 8:17
6 million Nubank customers in Colombia metric 8:12
140 million Total Nubank customers across Brazil, Mexico, and Colombia metric 8:17
27 years old Average age of Nubank employees metric 1:11
2013 Year Nubank was founded timeline 3:07
April 1, 2014 Date of Nubank's first transaction timeline 10:10
33 reais Amount of Nubank's first transaction price 10:10
98% Share of Colombia's municipalities where Nubank has customers metric 8:36
12 Number of first cards launched by Nubank metric 5:01

Chapters

  1. 0:00Office visit and employee demographics
  2. 1:27Fully digital banking model
  3. 2:26Company origins and scaling
  4. 3:07Co-founders and early days
  5. 5:01First card and transaction
  6. 6:11Anti-bank philosophy
  7. 8:12Customer growth across countries
  8. 8:36Customer acquisition and demographics
  9. 10:33Customer service innovations

Questions asked in this interview

6
  1. 2:08Shall we go in, or what?
  2. 3:47Yes, it's a very strange story because, in the end, you didn't have that connection, right?
  3. 7:14And I can tell you that because when I arrived here, I only saw young people, a super environment like, look at this, it doesn't look like a bank, does it?
  4. 7:52I imagine there's already an expansion, right?
  5. 8:31How hard is it for someone to decide to switch banks? Do you think it's difficult?
  6. 9:59What I think you did was bring the future to the present, that's why you have what you have. And here, what?
Interviewer 0:06 ↗
How are we doing, guys? We are right now for the first time in my life here in Brazil. Before you start nagging at home that I'm here in Brazil, I've already accepted it. I came to see these lands in person. Since you guys keep pestering about Brazil, I came to see it for myself. The only difference...
David Velez 0:26 ↗
Brother, did you see or not? Brother, very well, thank God I made it here, brother.
Interviewer 0:32 ↗
Look, look, welcome. I am here with David Vélez. I didn't expect you to arrive so suddenly. We are in one of your Nubank offices, which, well, I see that over there there are some...
David Velez 0:44 ↗
Yes, on this street we have three buildings, but this is the main one.
Interviewer 0:49 ↗
Okay. Here we are, here we are. And it seems amazing to me because I've been here for about three hours more or less, and I've been walking around the office, and I feel there is something very welcoming, youthful colors, and I see many young people working here.
David Velez 1:04 ↗
Of course. Yes, yes, yes.
Interviewer 1:06 ↗
There is something about Nubank that has to do with youth, with young people.
David Velez 1:11 ↗
The average age inside is 27 years old. We have people from 17, 18 doing internships, up to, logically, all ages.
Interviewer 1:19 ↗
Of course. And these are offices where employees are; it has nothing to do with, like, customers don't come here.
David Velez 1:27 ↗
It's employees, but the interesting thing is that since we don't have physical branches or anything crazy, it happens that we have 120 million customers in Brazil, so every day there are two or three customers who come here wanting to talk to someone, clearly. And the team had to create a protocol to see how to serve those customers, because we don't have... there's no, no, no physical cash, no ATMs, there's nothing. So...
Interviewer 1:50 ↗
That's what we have to talk about now because that is just too crazy. I mean, you're telling me that all customer service is virtual.
David Velez 1:56 ↗
100% virtual. We are the largest private bank in Brazil now, and you won't find a single coin in this place or a single piece of paper money. It is all completely digital.
Interviewer 2:08 ↗
Shall we go in, or what?
David Velez 2:08 ↗
Let's go in. Come on, go ahead.
Interviewer 2:10 ↗
Come on. Well, we are with David Vélez, who I imagine many people know, a very well-known person in Colombia, very well-known in the world, who has achieved great things, and obviously, it's an incredible success story. Imagine how everyone is doing. I think this is one of the biggest streams I have ever done in my life.
David Velez 2:26 ↗
Well, man, no, I've seen you a lot and... and congratulations and thanks for the visit. We came here to this building back in, like, 2016. We started the company in a little house here in São Paulo.
Interviewer 2:39 ↗
A little house that...
David Velez 2:39 ↗
A house. The house was the size of this place here,
Interviewer 2:43 ↗
tiny.
David Velez 2:43 ↗
And we ended up with 30 people working in that house, and then we moved to a bigger building.
Interviewer 2:48 ↗
You kept scaling up.
David Velez 2:49 ↗
We kept scaling up. The idea was to be in that building for about 5 years, and in six months it was full. Whew! And I remember coming into this building thinking, man, how, how are we going to pay the rent? Ah, well, this was the first one. Uh, after those three we came here and we needed to make a bigger leap for all the people.
Interviewer 3:05 ↗
Oh.
David Velez 3:07 ↗
And I spent two weeks without sleeping, thinking, how are we going to pay the rent for this one? Will we be capable of making that leap and taking the risk? Because that is the hardest part. You just jump into the ring and look at this. And today, well, we have a bit of the history here on this wall. We started in 2013. 2013. Here it is. I started the company, raising capital, and then I went and looked for my co-founders, Cristina and Edward. Cris is Brazilian, Edward is American. I was the typical outsider. They asked me, "What is a Colombian doing in Brazil wanting to start a bank?" Never worked for a bank. Never even had a credit card.
Interviewer 3:47 ↗
It's just too much. Yes, it's a very strange story because, in the end, you didn't have that connection, right?
David Velez 3:52 ↗
I was, I mean, I could see the opportunity because I was an outsider, I was outside the system. Sometimes it helps a lot to be a foreigner and look at the system with fresh eyes to question the way things are, right? Because if you're in that day-to-day routine, you don't see the opportunities, but once we started executing, I needed someone local who understood the system from the inside, and that's when Cris came in, and we always saw ourselves as a technology company, not a bank, and she brought that focus on the technology side and helped us build the technology.
Interviewer 4:24 ↗
And good allies, I imagine, because in the end, looked at...
David Velez 4:27 ↗
Tremendous allies who are still with us in different areas. This is the little house where we basically worked. Ah, this is the little house. We were there for almost two years. Uh, Edward, my co-founder, lived on the second floor. One of the first programmers lived with him. He worked 20 hours. The same programmer was there, the same guy with his boss working, living on the second floor and working on the first floor, and they worked 20 hours a day. We would leave and Edward would be at the computer programming, and we'd come back the next day and Edward was still there at the computer programming.

29 more exchanges in this transcript

Sign in free to read the rest of this interview. No card required.

Sign in to read the full transcript

Cite this transcript

APA, MLA, BibTeX
APA

Velez, D. (2026, September 29). MEETING THE RICHEST MAN IN COLOMBIA DAVID VELEZ | WESTCOL [Interview transcript]. WestClips. CEOInterviews.AI. https://ceointerviews.ai/interview/2958088/

MLA

David Velez. "MEETING THE RICHEST MAN IN COLOMBIA DAVID VELEZ | WESTCOL." WestClips, 29 Sep. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/2958088/.

BibTeX
@misc{velez2026_2958088,
  author       = {David Velez},
  title        = {MEETING THE RICHEST MAN IN COLOMBIA DAVID VELEZ | WESTCOL},
  howpublished = {Interview transcript, WestClips. CEOInterviews.AI},
  year         = {2026},
  month        = {sep},
  url          = {https://ceointerviews.ai/interview/2958088/},
  note         = {Speaker-attributed transcript with timestamps}
}