I discussed Brazil in 2027 with Guilherme Benchimol | João Adibe Out and About

João, we want to start by recording some quick ones, inviting people to the conference on the 30th, 29th and 30th, 29th and 30th. And then there will be a talk of yours here, to post there and we'll record some questions, rapid-fire, ask you for four book recommendations for entrepreneurs. It's something lighter. The idea is for us to be more social, really, straightforward.

Ah, I wanted to record a format. Uh, we still have another one here. Oh, really? Okay then. Yeah, but for something more direct, shorter. Uh, something aimed at if you have an operation running, a team assembled, and need to stop making decisions alone, your place is the conference. Open this line. Yeah, for the one who's alone there, the founder who is doing everything.

It's because if you do it already, otherwise it all stays in the... in the same narrative. Let's go. Let's do it. The entrepreneur has to innovate. Obviously, you have to capture errors. Isn't that right? Isn't that it? Is there anything else you want? Is there a batch? Is there a cheaper batch for the beginning? There isn't. We're, we already have, sold everything already. You wanted to, right? Already sold out with that price. You have to, you have to, you have to sell scarcity, right? So, it can be along these lines, like, guys, from owner to owner, September 29th and 30th, very direct.

Now let's do our little questions from... we have to start the live, right? 5 minutes now. That's true. So let's go to the live. Let me close the... Ah, so it's possible to record, but I don't... go for it. Go for it. Go ahead, go ahead, go ahead, go ahead, go ahead. Ah, five pieces of advice for entrepreneurs and you put them in order, okay? Hire people better than you. 5, 4, 3, 2... Ah, it's just to say five is the max. That's it. It's the first place. It's one good. All right. Let's do it again, okay? Five pieces of advice for entrepreneurs. Hire people better than you. One. Sell every day. One. Have a good product. One. Take care of cash flow. One. Think big. One. This one is just you, do you watch a lot of movies? I do. If you could recommend four mo... Ah, no, no. I'm screwed. I'm screwed. Nothing, not even books, man. No, nothing, nothing. I'm out. Can I call GB here? We're going to do a chat live. There will be Q&A on the live. Chat. It's a chat. But he, he will talk to me, then. Okay. He's the one interviewing. Yeah, the theme will be sales machine. They can go for a very environment. Uh, Mr. Cristiano, how are you, man? Thank you. That's it. Thank you too. Arrived well, everything's fine. All good. No traffic this time. No traffic. All good. He asked if it had already sold. I said: 'Look, after this that we recorded now,' I said: 'Damn, do you need to sell something?' He said: 'No, then it's all sold.' He said: 'Only after, after this one.' Yeah, I said, 'You have to sell scarcity, say it's a batch, the first batch is already gone, an extra batch will open.' There's nothing. 6:30 deadline. Yeah, otherwise I'm screwed because I have to go back to far. 6:30 is fine. 6:30 is all good. It'll work out, it'll work out just fine. Guilherme is seeing what it was. Yeah, I got ahead, I got ahead so we're already all set. All set. Fly. Who are these people here? It's the same group as last time. No, no, it's a different group. A different crowd. Okay, but you're going to do a Q&A. What do you want to do, a dynamic? A dynamic table. I'll ask two or three things, then we let the group fire away. Good. The crowd really likes that. Very informal, really. Well, you remember last time, right? Everyone asking questions. I think this one is the right one. I just got prepped right now. Me too, damn it. They just told me, 'You're doing a live.' I asked, 'A live about what?' He said, 'I don't know.' All right? What are we going to talk about? We'll manage, man. No worries. Man, they told me I had to interview you here for the institute. Do you want to keep the box here? Take it off. Do you want me to interview AD talking about the B5 conference? He's shirtless today. He's shirtless. You can say, 'Type conference there,' so Rod can help with the CTA, too. Let me pull it. He asks, I sell. Type 'conference' there to secure your ticket, okay? I'll start by interviewing him so we can talk about how he manages, how the sales will be, sales culture, rhythm. And if you guys want to jump in during the live, feel free to ask. The more informal it is, the cooler it gets. You work a lot on personal branding for customer acquisition, right? So I think it's a good starting point. Our story is very similar in terms of putting ourselves out there. Yeah. All right. Uh, so, Bela, you said I have to do the, I have to do the CTA, right? Type 'conference' there to guarantee for whoever wants to know for wh... Do you know what day it is? Do you know what day it is? The 29th and 30th. The 29th and 30th. September. September. And look, the first batch is gone. We're opening the second batch now. It's only for those watching us. Salesperson, click now. Send a little heads-up there, look. The cool thing is, let's just talk, man, it gets more natural that way. It's live, live covers everything. After Shopee yesterday, anything goes. Yesterday we did a live with 25,000 people from Shopee, man. I had never seen that in my life. Have you seen that on TikTok? To take a sales live, sales is good. I don't know, it sold 160,000 reais in 15 minutes. Damn. It's unbelievable. It is unbelievable. But does the person actually buy it there on Shopee? But they do buy it, they buy it right there. Buy it right there. Come on, guys. Hey, this is the main camera. Don't get confused. Conference. Type 'conference', right? Tap the button, there's nothing there. Type 'conference' and it will go to the DM. Type 'conference'. So, to drop this CTA, we can just give an OK. So let's keep it natural, at the right moment. Are you going to keep this recorded? Type 'conference' in the chat. Is this one being recorded? No, no, but you're doing this live, that's it. Right. On whose Instagram? The Institute's, and we'll cross-post with yours too. Okay. This one here is the main one. Well, that's just to pull in the audience. Exactly. It's going to be really good. Where's yours? Who's going to join with mine? It's there on my phone. Oh, I see. So the whole scheme is already set up, look. It's just that since we didn't announce it, I think the audience will be... The time is bad. Two-thirty. I'm even laughing now. That's why I do few lives. Few lives... what day is today? Today is Tuesday. No, I don't think so. Today is Wednesday, today is... Today is Tuesday. Today is... I have a live tomorrow. I had a live yesterday. Yeah, so let's go, let's go. Good thing this live today isn't at 6:30 in the morning. Usually it's at 6:30 for me. My live is usually at 6:30. This one, this time is a bit... people following us get a bit startled. When we show up live on a Tuesday, last week of the month, there must be a sale going on. Alright, folks, I'm going to start now. I'm here with João Adibe, one of Brazil's greatest entrepreneurs, at B55. B55 is a non-profit institute that we founded, aimed at increasingly fostering entrepreneurs in Brazil. Our vision here is how we can help Brazil become more and more capitalist. We understand that the more entrepreneurs, the more jobs, more opportunities, more of everything in the end. So, here we conduct several training sessions that help entrepreneurs achieve more and more success. And we will have our conference on the 29th and 30th of September. September, there will be 3,000, 3,000 entrepreneurs who will be invited to be our customers for this event. João will be there, I will be there, we'll have several other entrepreneurs, and we'll talk about exactly how you can build a more and more successful business. And João, I wanted you to give us a taste here, above all, really, how can we build a sales team that really makes a difference? How can we build a commercial team that turns goals into concrete numbers, into achievements, right? Into achievements.