Then I started as a delivery boy at the butcher shop, riding a cargo bike at 16. By 18 I was already the manager of the butcher shop. I always had three jobs and so on.
You only really have a business when you are replaceable.
It's the biggest content event in Brazil, and it's about agribusiness.
Agro is a monster when it comes to technology and innovation.
This is a very big responsibility every year because you bring together people from all over Brazil.
This ability to bring together Faria Lima and agro is impressive, right? Because in the end we bring together capital and the countryside.
I'm here for the third consecutive year at GAF, our space, our lounge at XP. It's the third year that XP participates in this sensational agro event, where we bring the countryside closer to Faria Lima and Faria Lima closer to the countryside. I'm Fátima Martins, partner and head of the agro operation today at XP. Today we are bringing more than 2,000 producers, XP alone and Corteva, which is our partner, more than 1,500 producers from all over Brazil. That is, lots of opportunity, lots of moments for us to network, meet people, talk about agro, talk about the financial market to these agro people. GAF is a sensational event so that you can get to know this agribusiness world that is part of our daily lives. Come to GAF. Oh, how chic, huh?
My son is going to love this one because he's a...
It's the biggest content event in Brazil, and it's about agribusiness. It's the biggest agribusiness event in the world. Today we have 200 companies exhibiting in different formats. There are seven stages, 394 speakers, 90 hours of content in two days.
What is the size of the audience that...
Here yesterday 17,000 people, again, 15, 17,000. Today we received 90 caravans with 4,500 small and medium producers from FAESP.
So explain this FAESP thing to us, it's important even for...
FAESP is a big center, right, of education, training for small and medium producers. It's a partnership with Dr. Tirs.
Then we have to take a picture of us here at Tourinho, look. Come here, come here, come here. Only Tourinho is missing, right, guys? Direct from the biggest event on planet Earth, of agribusiness, Global Agribusiness Festival 2026. Furla, tell us what the experience of organizing this together is like.
The experience is a very big responsibility every year, because you bring together people from all over Brazil, you bring together large producers, small producers, medium producers. I'm very happy today to see the kids who are studying at 13, 14 years old, being able to learn here with us, dreaming, believing that it works.
Oh, Gui, there's no way to do it without your support. In your view, what do you think of GAF?
Look, GAF is fantastic. This ability to bring together Faria Lima and agro is impressive, right? Because in the end we bring together capital and the countryside. It's important to have the countryside, but the countryside without money doesn't work, right? And vice versa, right? You have money and nothing to eat doesn't work, right? So this union is very cool. I'm sure we're just getting started.
So next year let's see if you come and make a barbecue for us. There are five pork loins here to roast. Let's see if it's really tough.
I can handle it. I'm the guy who lives in agro, who works with agro and sells it in the capital. Making a barbecue here on the biggest stage in the world of agro, I think it's going to work out. What do you guys think? It's beautiful.
We're leaving here, look.
It was really cool and, like, very...
Hi guys, how are you? Where did you come from?
Guaiçara. Awesome.
Man, but you got the burger wrong, huh? It had to be from Netão, man.
I don't think there's any in here. Let's go up here. Come here. Next year we're going to solve this.
Next year we're going to solve this. Come.
The biggest guy at the event.
Then he stays there pretending to be [laughter]...
...of the group. Sit here, sit here, sit here, sit here. Come here. We're going to record a podcast now. Just kidding, guys.
Let's go, let's go, let's go, let's go.
But give us the group update.
Man, today we're with the butcher shops, we went through a restructuring, right? Started growing again, it's super cool. 40 units.
It's the burger chain, right? Amazing.
But I imagine labor is the biggest bottleneck.
No, because it doesn't depend on the butcher, right? It's the attendant, right? Everything comes already cut, everything comes ready, standardized, packaged, vacuum-sealed.
Then for production you contract the capacity at a meatpacking plant.
We have an outsourced distribution center, it produces and sends to us. So, it's very smooth. The burger chain is a cannon, right? There are several multi-franchisees, franchisees with six, seven units. There are 40 units now. This year we'll close with 50, next year the projection is 100. But most of these new units we'll open with the same franchisees. So their growth is very big. We just inaugurated a store, it's in the countryside, the first store with a 24-hour drive-thru. The store in 20 days of operation did more than 1 million.
So it spent 15 and a half million to set up. In 20 days it already did basically 150k. Meaning, it will pay for itself, you pay it off in 12 months on average.
Yes. Yes, it's going very well.
But do you have, do you have your own store or not?
Just one. I have one own store which is the laboratory there in Santos, which is where I test everything. So all the changes I'm going to make for the network I test there in Santos first. From an equipment, a new blender, I test it there three months before sending the franchisee to buy it, to a new product, new system. We developed together with 3S Checkout, the KDS system, the whole system that today was sold to iFood was developed inside my store. Then we went to present it to Popais, to all the brands.
Tell him how you started.
As a delivery boy at the butcher shop. My family is a family of merchants and I dreamed of owning the butcher shop since I was a child. And then I started as a delivery boy at the butcher shop riding a cargo bike at 16. By 18 I was already the manager of the butcher shop. Then by 20 he already had several butcher shops, I was already managing the chain. And then I left, set up a burger place and so on to try to save money to buy the butcher shop. I always had three jobs and so on, like one steady job and two gigs. And then I said: 'Man, it's hard to save this money.' The opportunity to work on cruise ships came up. Then I said: 'Man, I'll go.' Then I saved the money, came back, bought the butcher shop, then started with butcher shops. But I knew quality meat, special cuts outside of Brazil and there was almost none of that here in Brazil.
Three years coming to GAF and we always come, start in the morning and end at night. That's how much we like it, that's how nice it is to be here, how we reconnect with our friends, right, Michele? We see the rural producers again who are from all over Brazil. We are there in Minas Gerais, but we produce and have this very close relationship with producers from all over Brazil and it's good for us to meet. We already met the guys from Piauí.
Exactly.
From Bahia,
Joia, Pôa do Chui, come on guys, from everywhere. It's an event that has grown a lot, right? Actually, like, an event, the first year of GAF, it was a smaller event, it was here too, which is a huge space, but it has been growing a lot every year, this is the third year already, right, of GAF. And it's an event that has grown a lot, more and more Faria Lima is close to the countryside, right? So we see how much an initiative to make an agro festival, how much it encompasses the whole agro market, right, not only at the company level, but producers, suppliers of agricultural inputs. So, the financial market, right, in general, of credit, of risk management, of networks, so there are all areas here covered within GAF, right?
Hi guys, how are you? I'm with Clauber here from Farol Capital, founder of Farol Capital and ambassador of our BachBe. And today I want a bit of Clauber's view of what he thinks of the event, what conversation he heard in the hallway or some panel that he's going to take from here, take to a client, a bit of your perception. What is it?
Cool, Ana. For me it's a fundamental moment to be here. I wanted to come to GAF last year, my schedule didn't allow it. So, this year when I got the invite from XP to be here, it was a pleasure to be present. We know that agro has that classic saying that moves Brazil and indeed it moves Brazil very well. Ah, I was at the panel today, at another panel and at three panels, what did I see here that caught my attention a lot. We have an image of agro in those sunset commercials, of the farm, the guy working hard, you know? Hat and boots, which is also part of agro. But there were six panels today talking about electric cars and some electric car manufacturers. At the other panel I went to about brands, it was very clear how much agro has adopted AI, technology and innovation. So these commercials make agro look a cuter way, but actually agro is a monster when it comes to technology and innovation. Another, another cool perception is that we still have this clarity of how evolved agro is. It's much easier for us to communicate and connect with this market so important to us at Farol, to XP and to Brazil.
Caminho no chão. Azul como estrela no meu coração. Mas ser o que de amor.
Invading XP's YouTube on the second day of GAF to talk about the profession, which is the most loved profession and will be the most loved profession in Brazil, which is what? Investment advisory with my friend Henrique.
For those who follow the market in the world, you know that in the United States the investment advisor profession is the fifth most sought-after, because there's nothing better than helping people achieve their dream through the financial market. You do good for them, you do good for the entrepreneur, you do good for Brazil and you build a great company. That's what XP does, transforming people's lives through the financial market. And that's what we're going to talk about now here.
Let's go, my friend.
Let's go. My name is Henrique. I'm an advisor at BTC Alta Renda. I started in retail. I joined when I was 19, still in college.
What did you study in college?
How did you manage to get into XP?
It was hard, right? Because I went through a normal selection process. I ended up not passing in that process, but I kept the contact of my interviewer who at the time was a partner. And then I talked to him afterwards, like, sent some messages, was a bit persistent. Six months, you who are looking for an internship, a job, nowadays you can get the guy's LinkedIn, Instagram, everything, the email. So like, go after it, don't skip the follow-up because we'd rather have an annoying guy who wants to work with us.
That's the most important thing, because I went after it, spent six months being persistent and then it worked out. We're seeing this synergy between agro and the financial market growing a lot.
First, why do we do an event like this? You know, in the beginning of XP we invited people to learn how to invest in the stock market. So we had a content that was how to invest in the stock market. We brought those people together, those people learned that content and opened accounts. So, the logic is the same, it's a content that brings people together and then does business. In this case here, the content is agro. Agro brings people together and here many businesses will arise, from a capital markets operation, an operation of hundreds of millions or billions of reais, to a young person who is down there, who came from a public school, who is also here, who will become interested in the financial market and will work with us. So, we will impact with content, bring people together, generate business, the logic is the same, but above all it's the moment where we connect the countryside to the city and we connect the countryside to the financial market. Most agro entrepreneurs, they don't break inside the fence. They are very good inside the fence. They break outside the fence, so they take on wrong debt. The classic case, the guy who has a nice farm there, he goes and takes all his cash and puts it into a warehouse. The warehouse he could have financed and kept the cash. And the hardest thing in life is not saying no to bad things, it's saying no to good things. So sometimes that big business that is a good business, but your company isn't at the moment to take that step. So our role here is to make sure these people don't take wrong steps. That's why it's XP's motto. What is it? To improve people's lives through the financial market. We are here for that. If we do that, we will have more clients. This client will have more money with us, the entrepreneur will do more business with us, we will grow, the client will grow, the country will grow. So when we arrive with this mindset in here and leave here doing this, this business will reflect results. Not tomorrow, yes, in six months, in 1 year, in 3 years, throughout life.
Quick fire with Pablo Spira, o Tourinho.
What hurts more, high dollar or high interest rates?
The high dollar, it hurts a lot for the exporter. High interest rates hurt a lot for those who are leveraged here in Brazil, who took a loan, who took out financing. But I think that, when interest rates come down, it pushes the dollar up, because foreigners pull their money out of here. So, one kind of compensates for the other.
