Dangote Accepts Bae U Barbie’s Invitation After Gen Z Media Disconnect Criticism
📅 Oct 21, 2026Yo Charley10 MIN30 SEGMENTS · 3 SPEAKERS
The African business mogul accepted the Nigerian content creator’s invitation after Bae U challenged him over his media appearances, pointing out that many of the platforms he uses are not popular among younger audiences.
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What Aliko Dangote said
Written from the verified transcript and checked against it. Every figure links to the moment it was said.
Aliko Dangote, CEO of Dangote Group, accepted an invitation to appear on the YouTube show Curiosity Made Me Ask after host Esbe Bayubi criticized his media appearances for not reaching younger audiences. Dangote agreed that his generation has not done well for Nigeria and Africa, and that youth are the future. He blamed his advisors, saying his PR team and Richie Shu should have advised him better to engage with younger audiences. He promised a great change from that day onward, committing to appear on the show. Dangote emphasized the importance of simplicity and humility, sharing a story about the Ethiopian Prime Minister who drives himself. He also reflected on his own experience taking photos with Muhammad Ali as a young man, explaining why he welcomes photos with fans.
Key takeaways
Dangote accepted an invitation to appear on Curiosity Made Me Ask, promising a great change in his media engagement.
Dangote blamed his PR team and Richie Shu for not advising him to reach younger audiences.
Dangote said his generation has not done well for Nigeria and Africa, and youth are the future.
Dangote shared a story about the Ethiopian Prime Minister driving himself to illustrate simplicity.
Dangote recalled meeting Muhammad Ali as a young man, explaining why he welcomes photos with fans.
Yes, yes, yes, yes, yes. It's all about the rich men in this part of our world and how they relate to a lot of people. The richest man in Nigeria and arguably the richest man in Africa, Aliko Dangote. Even Dangote has accepted to be on Curiosity Made Me Ask — yes, the show that is generating talkability and the numbers on YouTube. When you go on YouTube in Africa, one of the biggest shows, Curiosity Made Me Ask, by Nigerian skits maker and content creator Esbe Bayubi, popularly known as Esbeab.
So during a conference, Esbe Bayubi put the question to Dangote on when Dangote was going to appear on the show, and now the Curiosity Made Me Ask show has become quite famous because you've had the likes of OBJ — recently Obasanjo was on the show, P-Square has been on the show, a lot of prominent Nigerian superstars and Nigerian influencers have been on the show.
So even before Esbe asked Aliko Dangote the question, one thing that Dangote said that really, really took me by surprise was the fact that the blame should go to his PR and then his team, because he wants to reach out more to the youth, he wants to reach out more to these Gen Zs — you understand, these are his markets. And then Esbe made quite an argument that Dangote is now selling his IPO and most of the people who are going to buy his IPO are the young ones, so he deserves to host Aliko Dangote on his show.
It was a beautiful conversation between Esbe and the richest man in Nigeria. Let's take a listen to how the conversation unfolded. When we come back, there are more questions.
Um, you don't have to stand up. Sitting down is fine. Um, I'm already popularly — I mean, popularly known as Beu Bab. I have just one question, but it's a very long one, so I'll just quickly read it out. Thank you very much, sir. Mr. Dangote, most of the interviews we've seen you have been on platforms that my generation don't watch. I don't want to mention names so they will not sue me.
But you know what I'm saying. And ironically, we are the ones interested in investing in your company, want to buy this IPO, want to give it a platform — I mean, a big platform. So my question is, I'm not saying you should suck your media team.
Good, good. I figured there was a problem somewhere because I really think it's high time we had the biggest man — the man with the biggest refinery — on the biggest show on YouTube in the world, Curiosity Made Me Ask. So the question is, when do you think we can have you on the show, sir?
12 more exchanges in this transcript
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Dangote, A. (2026, October 21). Dangote Accepts Bae U Barbie’s Invitation After Gen Z Media Disconnect Criticism [Interview transcript]. Yo Charley. CEOInterviews.AI. https://ceointerviews.ai/interview/3102759/
MLA
Aliko Dangote. "Dangote Accepts Bae U Barbie’s Invitation After Gen Z Media Disconnect Criticism." Yo Charley, 21 Oct. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/3102759/.
BibTeX
@misc{dangote2026_3102759,
author = {Aliko Dangote},
title = {Dangote Accepts Bae U Barbie’s Invitation After Gen Z Media Disconnect Criticism},
howpublished = {Interview transcript, Yo Charley. CEOInterviews.AI},
year = {2026},
month = {oct},
url = {https://ceointerviews.ai/interview/3102759/},
note = {Speaker-attributed transcript with timestamps}
}
