Opening Remarks with eXp Executive Team Glenn Sanford, Leo Pareja and Wendy Forsythe

Thank you, welcome to exp. This is my first ExpCon as CEO, and it just so happens to be in my hometown. Welcome to the 305. We'll be here this year and next year, so enjoy my hometown. If you need recommendations, text me; I may or may not get back—I'm a little busier than usual right now. 2024 was a little different than we expected. But when life happens, it's only about 10%; 90% is how you react to it. You keep hearing me say that because there was a whole lot of change that frankly I don't think was necessary. I think there was a whole bunch of ambulance-chasing attorneys that wanted to fleece an industry. But we can't control that; we can only control our path forward. I think everyone in this room still wants to help families with the most important decision of their life. Thank you for listening when over the summer I decided to do some different things and defended it in the field. Now we're leading because every other company and every other state are changing the rules to mirror what we're doing. I'm actually more excited about what's to come. I think the next couple years will be the most transformative years in real estate. Being with a company that is sustainable, profitable, and fully scaled is what's going to make the difference. Most small to midsize companies and our independents are not prepared to shift quickly. What I can promise you is we're going to see a lot more change in the next 6, 12, and 18 months. Every week I hear of a different state rolling out new forms, and we're having to pivot and roll with the punches. All this fun is coming to our friends in Canada up north. We have your back; we're here for you. I'm going to hand it back to Wendy to tell you about a couple things that are coming.

All right, good morning exp! How are you? I am thrilled to share some announcements with all of you next to kick off our ExpCon here in Miami. But first, I want to reflect on a very important change that we made in our brand this year. Branding is one of the most important things that all of you do in your businesses and that we do for you here at exp. This year we broke exp out of the box. We did a complete brand refresh; we called it a glow up. No more blue boxes. We've modernized the brand, we reinvigorated the look and the feel so that we truly reflect all of you in this room. The glow up is still glowing; there's more to come. In fact, I want to show you a little video here about one of the things that's next.

All right everyone, what you saw there was the all new brand off the shelf: just launched exprealty.com website. We heard you when you said we needed to update the website, make the website an experience. When your clients come to that website, they feel the energy, the experience, the expertise that you all offer. When other agents come to our website, we want them to experience that exp is where the pros go to grow. All new, launched now. You can go take a look at it: brand new exprealty.com. And that's not the only thing. When we think of growing our brand, the luxury market is a really important part of growing our exp brand. Where are my exp luxury division and luxury realtors? We have a lot going on in luxury. One of the reasons our luxury division has grown so tremendously over the last year is because of our partnership with LuxVT. LuxVT has been our marketing technology partner in our exp luxury division, and I'm happy to share that exp realty has acquired LuxVT. This acquisition allows us to continue to invest in the vision, the marketing, the branding to support all of you in that luxury division and in luxury marketing as well. We're adding new pay-at-close financial options for you to become part of the luxury division, and we have our luxury certification happening here on Wednesday. If you're interested in luxury, go visit us in the Expo; we'd love to tell you more about all the things that are happening at exp luxury. Next up, we have Leo to share some more announcements.