Today, Jon and Kory explore a simple but often overlooked skill: how to actually find inspiration.
From brands like Tony’s Chocolonely to supermarkets, subways, and even nature, they break down why the best ideas rarely come from inside your own company. Instead, inspiration comes from changing your environment, staying curious, and being open to unexpected moments.
If you’re feeling stuck, this episode is a reminder that great ideas are everywhere, if you’re willing to look for them.
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Questions asked in this interview
8
1:08And I just think, and I love chocolate as well, right?
3:08Now, who doesn't love just listen to the sound of this?
3:24So in the 25 days before Christmas day you open the calendar and you get usually a little present each day, right?
4:17Now obviously he's made the point really well, right?
6:24I don't think anyone's taken the Choco Caster title yet, have they?
10:27What would a diaper brand do if it was selling snacks?
12:34How would you answer those kind of questions?
15:10Then I looked at snacks as well, saying, you know, like you have thins or barks or whatever they call like these really interesting kind of sharable chocolate, right?
Ladies and gentlemen, welcome to the Uncensored Renegades. This is the 20-minute podcast where Kory Marchisotto and myself tackle one big question every week. I hope you enjoy this. Now, if you are enjoying it, I got one request to make. We're putting this out on the current Uncensored feed for a limited time only. So, if you're enjoying it, go over to Uncensored Renegades, hit subscribe, and never miss an episode. Anyway, without further ado, let's get into it. Okay, boss. We're back.
Okay, so I am sitting in front of the chief choco caster. Okay, so clearly this was put down for me to react to because I can't imagine anything on this table wasn't put here specifically to cause a reaction. And this is Tony's Chocolonely. And I'd like to learn a little bit more.
I think you should. Yeah. So, I am a massive fan of Tony's Chocolonely. I mean, look, if I had to pick one thing to do in the world, it would be inventing brands. I just love, and I particularly love challenger brands that take on the establishment and just turn it on and say exactly like you've done with E.L.F., right? And I just think, and I love chocolate as well, right? So if I were to pick categories to disrupt...
But there are so many lessons from it because what they've done, I mean the funny thing about the origin of this brand is it's a bit of an accident because it was three journalists that were looking at the supply chain and they discovered that there's huge amounts of child slavery in the cocoa supply chain. I didn't know this. And so these three Dutch guys did a whole documentary about the supply chain and the amount of child labor working below the poverty line and the kind of slavery that exists in the supply chain. And they kind of exposed this in Holland. And they decided as part of the documentary to mock up what an ethical chocolate would look like. And I think one of the guys that did it was called Tony. So they kind of named it after Tony and they basically produced an ethical chocolate. And I just thought what an absolutely brilliant story. And what they've managed to do as that brand is they've taken that idea and carried it through everything. Right. So if you were to open this up actually. Yeah. Feel free to open this up because...
So normally most chocolate is you break it and it's in squares. It's all very uniform. What they've done with this is they've made every piece of it a different shape basically to communicate how the supply chain itself is unevenly distributed.
Well, I even love this 'share our chocolate' shape. So, this is the first time I'm ever opening a Tony's Chocolonely and I love this. So, they have the story on the inside and they are serious crazy about chocolate and serious about people.
Oh, isn't it just the best? The cream and foil as well. Something about foil that when chocolate brands take the foil away, obviously it's a bit of a shame because the foil is part of it.
Now, apparently when they first launched this, right, it caused arguments in households because, of course, the parent would give the kids the chocolate, they'd break it and of course they'd get different shapes and sizes. Yeah, it caused all this thing. And a wonderful example actually of... because in the UK I don't think this exists in the same way in the US but we have this idea of an advent calendar in the run-up to Christmas. So in the 25 days before Christmas day you open the calendar and you get usually a little present each day, right?
Marchisotto, K. (2026, April 13). How to find inspiration with Kory Marchisotto [Interview transcript]. Uncensored CMO. CEOInterviews.AI. https://ceointerviews.ai/interview/835198/
MLA
Kory Marchisotto. "How to find inspiration with Kory Marchisotto." Uncensored CMO, 13 Apr. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/835198/.
BibTeX
@misc{marchisotto2026_835198,
author = {Kory Marchisotto},
title = {How to find inspiration with Kory Marchisotto},
howpublished = {Interview transcript, Uncensored CMO. CEOInterviews.AI},
year = {2026},
month = {apr},
url = {https://ceointerviews.ai/interview/835198/},
note = {Speaker-attributed transcript with timestamps}
}
