I'm just going to emphasize some of the really exciting things that you should take into account when we talk about stuff like that. So Buck and I talked and we just launched Life Pack.
And you may not realize that Life Pack, we haven't really reformulated, that's not even the right word, reformulated Life Pack for a long time. And that's because we were waiting for the science to mature and because we knew the science was coming but we just didn't have the data yet. So now that we had, we are finally able to launch this Life Pack.
And just to remind you, what we have done, so many of you might have already gotten a box of it and you took the sachet. It's still the sachet. It's very good. And you see they're tablets now. Okay. They're very little tablets. It's almost like a mint if you will.
So, and one of the reasons that we wanted to go into that dosage form, I call it, is because I think you'll find it is much easier for your new customers and whoever to take that particular natural supplement.
You know, it's much smaller than a capsule, isn't it, Buck?
It is. It's much smaller and fewer to take and there's one a day instead of two packets a day.
So, it's a great upgrade in my opinion. Now, I want to back up a little bit. And you know, we've got your book here. And this is the updated version of it. And so, I wanted to hear from you your perspective on why do we age? Like what causes aging in the body?
Okay. And let's talk about that first and then talk about how Life Pack helps support an aging body.
Yeah. No, that's a great question, Buck.
And simply put, when I look at aging, right, and obviously there have been a lot of science done on it and so on to understand how we age. And there are lots of experiments, lots of different investigators conducting studies on it. But fundamentally when I distill all these things down, I'm a simple kind of guy, I like to know what is it driving at. Essentially aging is a simple balance. I almost look at it as a seesaw. You know, a seesaw rests on the fulcrum in the middle, right? And if they're perfectly balanced then it's great. So if I put aging in the middle, it's called a fulcrum, and when it gets out of balance on one side is tissue repair. Your body is constantly breaking down.
It's, I mean even when you exercise it's all good for us but you didn't realize in order for your muscles to get stronger and so on, it gets damaged. During exercise, you know, you don't see it but there is damage there. And then on the other side is the body has this capacity to repair. So when you look at aging, just think about it as tissue damage, tissue repair. And if you have both of those processes working optimally, you have balance.
Okay. So how does Life Pack then help with balance of tissue damage and tissue repair or even the Life Pack family?
Well, how does your body get healthy? What is it that really keeps your body healthy when you think about it? It's the food that we eat, isn't it? And what is food? Then I'll break that down for you. There are only two things in food. There is the macronutrients, the carbs, the proteins, the fats. That's your basic macronutrients. And then on the other side are those things that you don't feel. Those are called the micronutrients. The vitamins, the minerals, and so on. There are lots of other things too. Okay? So you need both.
If you don't have both, and once again it's about balance. Now when you take too much of the macronutrients, you know what happens? I don't have to go into that and we might talk about that a bit later. In other words, you add on weight.
So, but you have to eat a very nourishing meal. And that nourishment also comes from the micronutrients. That's what Life Pack is. You know, essentially we say look, the food is pretty obvious and all that, but these micronutrients sometimes it's missing from our diet.
Yeah, you know, it's because of a variety of reasons, including how we grow and process our foods now. They're not really very nourishing.
And also I would assume culturally the foods that we're eating in our fast-paced lives, they don't have the micronutrients.
No, Life Pack is not addressing the macronutrients. You're not getting the fats, carbohydrates, or the protein. It's addressing the lack of the micronutrients that we have in our diet and our lifestyles.
Absolutely. And what is the uniqueness that we do here at Nu Skin and that we also take into account is that we also know from science that those so-called recommended daily allowances, you might want and need to take even more benefits that you can get out of these micronutrients. And that's why we take into account with our Life Pack when we formulate it is to make sure the amount that we put in is more than you need, not just to satisfy the RDAs, the recommended daily allowances, but also to provide you with those additional benefits.
Okay, so just to recap, so we've got new form factor. It's in tablets, smaller and fewer to take, but we're also, one of the other benefits that we have of Life Pack is that we're not following RDA. We're actually putting in more. And I would assume this is all based off of when you're looking at the research of the ingredients, this is all based off of the science.
Where you get a therapeutic benefit from the ingredients that you have in there.
Yeah. Okay. And there's a third one but you might want to remember that. So there are certain, albeit small but nonetheless there is a significant percentage of folks who are unable to process some of these vitamins into an active form. I call it, when you take it in a form usually you are taking it, for these people it's an inactive form.
Okay. For most of us, we have no problem to convert that to the active form because we have all the enzymes and all the necessary biochemistry in our body to do that. Some folks don't have that.
Well, we have overcome that now with the new Life Pack. Vitamin K, for example, we're doing it with vitamin K2 specifically.
And now everybody can get the benefits that you can get from a vitamin K nutrient. So it's not that these individuals they aren't able to absorb it, they absorb less.
So when we have, they convert less.
They convert less. So if you've got a vitamin K2 or we talk about some of the B vitamins.
These are formulated in a way, and some of you might have heard the word or the buzzword methylation.
And so these are methylated to make sure that everybody is getting, they're able to convert them.
And use them more efficiently.
Okay. So we were able to handle well maybe 90, 95% if you will of every consumer who takes the Life Pack. But now we're pretty close 100% with the new Life Pack.
Okay. So, it sounds like we could go broad and we can say that everybody based off of the common diet and based off of how we're growing fruits and vegetables that they need this. But my marketing mind goes to like if we try to sell to everyone, we sell to no one. And so, you have to start looking at niches and understanding the needs and need states to be able to tell their story to them to market effectively. One of the demographics that we see right now in North America and is where I see that there is a potential need and I want to hear your take on this is we've got this weight loss phenomenon in North America where individuals are using a drug called GLP-1s to reduce appetite. They're eating less. So in eating less they're getting less of those macronutrients, the fats, the carbohydrates, the proteins, but at the same time they're getting less of the micronutrients.
Absolutely right about that.
And I've heard anecdotally that people that are on those they are scanning lower as well. So how, I mean I'm sure we have, I don't know. We haven't done any studies. I haven't seen any studies that show the impact of micronutrients or the Life Pack, the impact that it would have on somebody using one of those but it seems like there is definite need with this group of individuals that are using this.
Oh, absolutely, Buck. I mean, not just this group, there are certain other folks that we know that studies have been conducted, right? And that would be, you probably heard of a type of surgery for weight loss called bariatric, stomach stapling and all that kind of stuff. They also had a decrease in the amount of food that they take, right? Because the stomach is smaller now. So well unfortunately they don't compensate for that by taking or supplementing their food with a vitamin mineral or some micronutrient supplement.
So they suffer the same issue. If you are in one of those camps and I guess this could go for anybody. If you lack those micronutrients what are some of the ways that that manifests?
Uh you get, well one of the most evident one if I go back to the GLP-1 types of drugs and so on would be a condition called where the muscle doesn't stay as strong as it should.
Okay so that muscle degradation we call it.
Sarcopenia, right. And that's sarco meaning muscle, penia is like reduction in muscle.
It's like osteopenia is reduction of bone mass. So sarcopenia reduction in muscle mass.
And if they have the right macronutrients that help support maintaining that muscle mass.
Absolutely. You see, your body is a chemical engine running all the time. Right. I would call it a biochemical engine. In order for your body to function, the chemistry has to happen in every cell, not just in the bone, not just in the muscle, every tissue literally will require these vitamins and minerals to act as what we call co-factors to run that engine. It's almost like an additive that you put onto your gas for your car to make it, you know, to get it up to a high octane or whatever to drive the engine. It's the same thing, right? It doesn't provide the energy but it's actually a very important accelerant for energy production in the body. Okay. So if you look at it from that perspective you can imagine all these folks they will require a micronutrient supplement. There's no doubt.
There's absolutely no doubt. It's almost in a way I would say maybe it's an unintended consequence of the success of these particular drugs. This is a godsend to the supplement folks or at least to the micronutrient supplements such as Life Pack. Every one of them would need it.
So everybody needs Life Pack in our day and age because of how we're growing our fruits and vegetables but also our diets. But there are some segments of the population that need them even more.
Okay. So, let's dive into some of the other products that we have, scanner certified products. Or the Prism certified products. One of the questions that I wanted to ask you because we're talking micronutrients. And the need of micronutrients and you talked about that teeter-totter, the seesaw and the fulcrum. So one was tissue repair and tissue damage.
So there's a lot of behaviors that help us, you know, repair our bodies. Right. And obviously eating the right types of macronutrients are going to help with that. Let's talk about sleep.
How does sleep work into that whole formula of tissue? I would imagine it's tissue repair.
Absolutely. Somehow the body, you know, I've always wondered why do we sleep? Frankly, why do we need sleep? I think a lot of research nowadays would point towards the intended result of that if you have good and quality sleep is that it allows the body to repair. That's fundamentally what sleep does. You guys experience it, right? Don't you? If you don't have a good night's sleep, you don't feel good.
No, you have a hangover almost, right? When you wake up, you're yawning all day. And if you go and try to work out or exercise, you're not able to push as hard, you know.
Yeah. Because your body is active throughout the day. And in order to be active, every cell in your body is metabolizing in a way, right? And it's not 100% efficient. You are going to generate some byproducts that you need to get rid of. Okay? And the only time that you're really effective in getting rid of that is when you sleep.
