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David Reid
Chief Marketing Officer & Chief Technology Officer, NOV INC

@joinredm joinredM.com David Reid and Melanie Harr-Hughes, M.A., APR

📅 May 30, 2026 Oilfield Tailgate 57 MIN 7 VIEWS 219 SEGMENTS · 3 SPEAKERS
We just recorded a very important conversation with David Reid and Melanie Harr-Hughes, M.A., APR from redM joinredM.com The subject is #humantrafficking, not easy to talk about and exactly why we must talk about it. Most of us hear “human trafficking” and think it is happening somewhere else. Another country. Another city. Another neighborhood. Another family. This issue is closer than most of us want to believe. What stood out to me about redM is that they do not lead with fear, politics, shame, or hopelessness. They lead with awareness, education, community, practical action, and hope...

What David Reid said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

David Reid, CTO and CMO of NOV and founder of Red M, discussed the anti-human-trafficking organization he started eight years ago after his wife became involved in the fight. He explained that trafficking is not about movement but trading in human beings, and that traffickers use grooming, sleep deprivation, and cult-like tactics to recruit children, with boys as young as 8 and girls 12-14 most vulnerable. Reid emphasized Red M is 100% volunteer, non-religious, and non-political, with 80% of funds going to survivor organizations. He detailed the organization's growth to 27 chapters, including Oklahoma City, and its B2B power in oil and gas. Reid mentioned an upcoming ad campaign launching in Houston in June, funded by $350,000 raised from NOIA CEOs, and discussed partnerships with Tim Tebow's groups and efforts in Austin, Denver, and Fort Worth to change legislation. He also shared personal stories, including his own near-grooming experience at age 11.

Key takeaways

  1. Red M is 100% volunteer with no staff and no need for money, designed to be anti-burnout.
  2. 80% of Red M's main fund goes to survivor organizations in each city.
  3. An ad campaign is launching in Houston in June as a test, funded by $350,000 from NOIA CEOs.
  4. Red M has grown to 27 chapters, including Oklahoma City, and has five chapters in Canada.
  5. One in 30 children in grooming education sessions is identified as being trafficked, and Red M stops that every time.

Numbers and commitments

FigureWhat it refers toTypeAt
80% of main fund to survivor organizations metric 22:43
$1.6 million requested for ad campaign commitment 24:31
$350,000 raised from NOIA CEOs for ad campaign commitment 24:31
27 number of Red M chapters metric 24:31
1 in 30 children identified as being trafficked in education sessions metric 5:26
8 years old prime age for boys' engagement in trafficking metric 7:01
12 to 14 prime age range for girls' engagement in trafficking metric 7:01
$500 billion size of trafficking business metric 7:01
13 cases of executive rescue in oil and gas metric 54:36

Chapters

  1. 0:00Origin of Red M
  2. 4:36Understanding trafficking and grooming
  3. 9:39Red M's approach and principles
  4. 22:43Financial model and ad campaign
  5. 24:31Legislative efforts and partnerships
  6. 30:40Challenges and corruption
  7. 36:25Personal story of grooming
  8. 47:08Chapter growth and culture
  9. 50:56Meaning of Red M and future

Questions asked in this interview

12
  1. 1:46You know, like what is the name?
  2. 6:56Was your wife more focused on just the children at first?
  3. 11:44Now, Red M, you know, we just kind of as an industry said, 'Hey, you know what?
  4. 14:36Oh, well, we should probably release him. You know what I mean?
  5. 16:53... happening far away and it's really hard to like put your hands on it, you know, because it's happening undercover, like behind the scenes, you know, it's not something like you see the signs in airports and I'm like, do people call those?
  6. 23:28Well, and do you know any salespeople?
  7. 34:50It's like, how do we do something?
  8. 35:58I grew up in Oklahoma Mayberry, you know?
  9. 38:10Lots of power gone to the kids, right?
  10. 40:53So I mean like now when I meet anybody that actually like might be deaf and like not be able to pronunciate very well cuz he's like I have a speech impediment. You know what?
  11. 51:14Do you all have that resource empower development movement?
  12. 55:06Obviously everybody that has local chapters. What's the website?
Host 0:00 ↗
Here we are. Yeah, this is, and thank you for coming. We're in the... Oh, it's the Talking Energy Show. Yeah. And I'm fortunate to have the space because Pharaoh Energy Services has their office here and they graciously gave me this platform to platform important people and couldn't find any today. Nope. Oh well, we're here. And then we have all this to thank for Oil Filled Tailgate because that kind of groups, you know, is essentially the sponsors as well. Yeah. And it all goes back to a lady who made me start doing this from Kim at Talk Texas Oil who gave me my legs underneath me to start doing this. So there's really only one person to blame. Good job, Kim. Good. Yeah. Anyway, we have I hope a great explanation of Red M and important people that can tell you all about it and get you engaged and excited about what they're doing. Introduce yourself.
David Reid 1:06 ↗
Sure. I'm David Reid. My day job is I work for a company called NOV. Good company. Their CTO and CMO, and I didn't have enough time on my hands so started Red M.
Host 1:19 ↗
Well played, sir. Mel.
Melanie 1:20 ↗
Yep. So, I'm Melanie and I work for myself. I have a marketing company. And then earlier this year got connected with David and started the Oklahoma City chapter of Red M.
David Reid 1:31 ↗
Yeah, I'm thrilled that you did that. So, I knew somebody out there good would take the reins on that. It was probably a long time coming really. You know, we've had a lot of people in our industry engage, but you know, they have to travel. So, yeah.
Host 1:46 ↗
Let's get started with like where did Red M come from? What, you know, what is the logo? You know, like what is the name? Yeah, just everything explained, you know, but I mean 30,000 foot view it's an organization to educate about human trafficking and then, you know, fund a lot of avenues to support, you know, anything against trafficking.
David Reid 2:13 ↗
Yeah. Yeah, that's probably accurate. Um, probably accurate. I mean, you started. I'm just sort of. Yeah. Well, I mean, really, it just started because my wife decided she was in this space. I was asking her, 'What were we going to do when the kids were gone?' Which was really signaling for the kids are going to be gone. Yeah. Which worked, by the way. They did leave. Um, she didn't want them to, so that was good.
Host 2:37 ↗
Yeah. If she's grabbing him like they start struggling and running away. Good.
David Reid 2:42 ↗
They should be moving. So, so we did that. But she started, she said we're going to fight human trafficking and I was like, are you? Because I'm thinking what are you talking about, that's in other countries and how are we even going to do that and so.
Host 2:55 ↗
Right, I mean that's a lot of, that's a lot. We think of like that can't be here.
David Reid 2:59 ↗
We literally went to Europe to meet an organization to see how do we do this and they were like you'd have to live here. And we're like oh. So my wife was on a severe downer. We came back, she got involved, started doing undercover work at first so it sounded cool. She had a blog that was, you couldn't, it was her. Wow. But she would tell the stories and I didn't catch on that it was, I'm traveling around the world. So I'm like whatever, you know. So she, one day I was going to the airport and she goes, 'Well, I'm going too, but I have a police escort.' And I'm like, 'Why do you need a police escort?' And she goes, 'Because the people behind this are the worst people in the world.' And I was like, 'Wait a minute.'
Host 3:35 ↗
It started to dawn on you.
David Reid 3:37 ↗
What do you, you created something impactful enough where she needs security? Back in those days, it was more dangerous. Traffickers have stopped worrying about us because their main approach is to not be seen. So, retribution doesn't really happen anymore. It did happen back then. Um, so they're not really, we're not on their radar at all. So, anyway, she did that for a number of years. We got helped and I had her change what she was doing, started helping survivors in a care organization and we would help them. They had people live with us for the last 15 years. We've had people who've gone through kind of help and then they need a transition home. So we've done that. So I got to know people who've been trafficked which was very painful.
Host 4:17 ↗
What I mean how did she start, find, I mean because for most of us we don't even understand. I mean it just honestly just it was a word out there, trafficking. I mean essentially no idea what it means, you know, at all, you know, and it really just kind of.
David Reid 4:36 ↗
Well, the name, the name's wrong. Like it's not about moving people across state lines or any of that, which makes you think it is. Yeah. Movement of people's got nothing to do with it, but it's just an unfortunate name. It means trading or trading in human beings. Mhm. But trafficking was the word they kind of hung on to and we can't change that. So, here we are. But,
Host 4:55 ↗
That's fine. I mean, but at least it hit enough, you know, where it was like, okay, you know, something that, you know, grabbed me and my attention. It's like, you know, we have millions of people coming across our borders and bringing, you know, you hear about it. I hear, you know, whatever Epstein turns up and you're like, 'Oh, what are we talking about?' All these things kind of start nicking at you, you know, from, you know, your little bubble of like, 'I wake up every day, put my nose to the grindstone,' and like you don't think there's something going on here. If there's this much smoke, there's a fire.
David Reid 5:26 ↗
So, here's the weird thing. I mean, I'm jumping ahead, but it's all right. I mean, we do care package building with people. Okay. Um, and it's a very strong educational piece for them. But when in it, we do, here's what grooming looks like in your children. Usually, one in 30 on average will put their hand up and say, 'This sounds like my child, but it's not trafficking.' 100% have been trafficking. Traffickers starting the grooming process, which is brainwashing your child to be trafficked. Everything's okay. There's gray areas for what? What they do is they go, any teen, you imagine yourself as an early teen. Okay. Who's the stupidest person you know? Probably your parents. Probably your parents. Yeah. I would say back then probably is us. But me, but the people we think it's our parents. And so that is an open door. Um, your parents say you're immature. Trafficker goes, 'So mature.' You say I want to be in a rock band. Your parents go, 'Listen, that's ridiculous.' And the trafficker goes, 'Rock band, you're made for that.' In fact, I've started a few rock bands and I can help you. Whatever it is, you're short of money, whatever it is, they're going to come at you. Parents catch their kid on their phone doing something they shouldn't do or they see images. They're like, 'We're taking your phone away.' Traffickers love it. Here's your phone. Don't show your parents. So, they're doing things that you can't see, but all you see is the behavior of the kid changing. So when we educate that way because of online and they're using kids to kids, so peer, so it could be a friend of your kids. So sometimes they'll not traffic a kid particularly. They'll just threaten them and then get them to pull other kids.
Host 6:56 ↗
Was your wife more focused on just the children at first?
David Reid 7:01 ↗
No, not at all. In fact, we didn't know. We didn't understand a lot in the early, this is 15 years ago now. Um, the stuff we're doing in Europe, we're seeing them in the same place as we were 15 years ago. Cuz they can be any age, any gender. Any age, any gender, any economical background. Um, certain, there are certain vulnerabilities that are obvious, but what's surprising is probably 2020 where everyone zoomed into the internet and got locked in. Uh, kids, you know, parents just, what am I going to do with these kids? Let them lock in. Now parents have guilt. So we're dealing as well with this problem because if it takes a whole society becoming very hypervigilant on all this, so be it. It does. And it's until you feel it's crushed. The hard part is it's your ability to stop kids being found is pretty low. So that's, I mean you should be looking at, you know, who do they know? Boys particularly. So 8 years old for boys is the prime age for engagement. They're on gaming systems. That's why that's happened. So that age has been going down. Girls 12 to 14 more cuz older boyfriend becomes the coolest thing that could happen in your life. Um, not that that's the only way but that's the majority of what we see. So, um, access is easy and you can't stop access, but you can certainly try and restrict it. But the thing that is needed is connection and relationship. And that's what we're getting worse and worse at cuz we're spending time messaging in front of the kids that being on our phone is how we behave, you know, many. So, it's created this wonderful space for people accessing more porn, wanting real experiences combined with I got access to kids now. So, the traffickers are having a heyday. Growing their business. They're about a $500 billion business. So, I think everyone is overwhelmed with how do you deal with that? You know, it's not a random thing. You know, it's a very organized thing. So, anyway, there's lots of shock. I don't live a lot in the explaining the shock because there's plenty of horror stories, lots of, you can go find the horror stories. We let people choose and not everyone wants to know. That's the thing. That's our main why Red M. When we first started eight years ago, we had a digital team and they went and looked at, okay, what's out there? What have we got in human trafficking messaging? How's it working? You could see that the amount of people looking at human trafficking content equal the amount of people fighting human trafficking. Meaning, no one looks at this. There's a few extreme, you know, conspiracy theorist stuff, but everyone else is scrolling when they see it. Nope. No, no, no. Don't give me that. Don't want it. Not to do with me. Don't want it. So, Red M had to be non-religious. There's a lot of religious organizations in the space. People get turned off. Some love it, some don't. Most religious people don't want to hear the subject. So, that was not working. So, stay away from that. Stay away from politics.
Host 9:39 ↗
It, I mean, I get it. I'm a man of faith, you know. I'm a sinner who aspires to be a saint someday, you know, but you know, it's irrelevant, but it's Me too. Me, too. But it does not count because what is it? It's just something that it's hard to wrap around, you know, like the same reason like good people die, you know, how's this happen? It's hard and it's hard for us to like, man, God like how can you let this happen? Well, he doesn't. And it's, you know, it's, you know, and that I mean, you have to, there's a whole lot of theology in that, you know. So, but you know.
David Reid 10:15 ↗
What you find is the people doing the support work understand that faith can heal, like in your knowing God, that's one of the best paths. You use your testimony and use your pain and use all the things to, you know, like hey man you got knocked down in the worst possible way, you know, whoever that shatters in that universe but it can all come to something good, right, you know. So I mean so a lot of people have faith in the space and multiple faith and no faith. So that's the thing cuz it's a society problem. Yeah. Some, I mean people, this is a hard part of trafficking is a lot of occasions happen in churches, pastors, youth leaders, whatever. Things happen, you know, and that's not just a church thing. That's a whole society thing where it happens. And so that's hard. Some people, I have to be careful with specific stories because I can't tell them. People can't have their story out there. There's a, I have an instance of someone who was in a church campus growing up. Um, and basically her journey of serving people made her a target for the traffickers to come in with someone who just became her best friend and her problem was she had never had a best friend. She just served people. So everyone has a vulnerability. Mhm. So, and so that's, and because it's a society issue, it can't be exclusive to a group and it can't be a subject that if someone sees it, they go, 'That's not me.' So, here that's the business challenge. So, we're all business people, which I love. Red M is 100% volunteer. No staff, no money needed.
Host 11:44 ↗
Well, the reason I have you in here is because it's so related to oil and gas. Now, Red M, you know, we just kind of as an industry said, 'Hey, you know what? If you can, you know, think about an organization that you want to do something with, you know, to start working on this massive problem, you know, no-brainer.' We got oil and gas people involved in this like and we're global, you know, I mean, we're.
David Reid 12:08 ↗
Takes us international. It takes us cities everywhere.
Host 12:10 ↗
Exactly. We're all, you know, we're across the world. I think most people have seen it. Most men have seen it in every hotel around the world because beautiful women come up to you and want to spend time with you. Never has that happened to me. Really? No. Lord, I've seen it everywhere. Usually other people, but I'm still seeing it and I'm like, you know, also early on my long career. So early on, they were all Russian everywhere. I mean, it was Russians cuz this trend started out of Russia originally for the gangs and mobs of the world to go, 'Oh, guns, drugs I sell once. Person I can sell for a decade.' Wow. This is a great money maker. You know, and then when they learn to stop grabbing. So our image is international grabbing of kids or teenagers and it's not, I mean.
David Reid 12:59 ↗
They don't do that anymore. Like they don't grab kids anymore. I mean it's like 1%.
Host 13:03 ↗
But that's what we think it is. So we're still teaching our kids watch out when you go to Europe. You know that type of message.
David Reid 13:09 ↗
Hey, whatever it takes. I mean there's a million data points to grab somebody's attention into this, right? If you're not aware, it doesn't just have to be about, you know, sex. It could be labor, slave labor, crime actually is a big part of it. Like, hey, one of my guys got knocked off that sells cocaine on the corner. You're going into that, you know, whatever you can think of. She was a bank robber. I don't know if you ever saw the video. There's a video ran around. Look at this girl. She's on the phone robbing a bank with a gun and a phone. She can't even get off the phone. Do you remember that video? Yeah. She was taking directions from somebody like that. She was taking traffickers' directions and of course there was the paint in the bag. She got covered in paint. So we had to walk her through paying for the crime and then she got recovery from sex trafficking and then she lived with us. Then she went back home with her kids. 10 years later we took down the trafficker on a federal level only because he had done enough sex trafficking of children that you have to have more than four cases to go federal. And in Houston we were getting nobody's going to jail which was an interesting Houston problem. It happens a lot. Lawyers. The lawyers will often ask, 'How are we doing?' I'm like, 'You're doing great for the people with money cuz you're really good lawyers.' And what you work out is anyone in trafficking was trafficked and you get them off. I was actually in Dallas doing a dinner and a guy said, 'I was on a jury and I've got to tell you this amazing story. The guy we were going to convict actually was trafficked and we released him. Isn't that beautiful?' I'm like, 'No, no, it's not.' But that's what the lawyers do.
Host 14:36 ↗
He still did the thing, right? Hitler had a bad childhood. Oh, well, we should probably release him. You know what I mean? It's like that's the logic. You're going into it's not okay. Someone has to go to jail.
David Reid 14:46 ↗
Um, but no one's in it who did, nobody was like, 'Hey, you know what? I'd like to do human trafficking.' No one thought that. They get put in that position. So, it's a complex subject. You can go down lots of rabbit trails, but that's where the grooming comes in. I mean, well, grooming was, they almost have a playbook. They do. No, it's not almost. It's a very specific behavior. They do tweak it. So, the people who are doing kind of the rescue side, they're really good at what tweaks are happening. Um, but what they've learned through 2020 is they can get people to self-believe they're moving into sex work. That's their goal. And so they start people on a journey of first engagement, kind of it's basically convincing them that these people are now my crowd. These are my friends. This is where I belong. And it's a very complex journey. We don't have time to go through all of that.
Host 15:32 ↗
It takes a long time to change brains, DNA or whatever.
David Reid 15:37 ↗
They're doing what cults do. They're just following the cult road map. So, you know, special language, you don't fit with this crowd. You fit with, they start, do you stay up all night on your phone? That's sleep deprivation. So, it's a way to check your kids like, are they up on the phone in the middle of the night? That's them doing sleep deprivation. Food. Are they eating different foods? Because that's all to do with cult management.
Host 15:55 ↗
Vegetarians.
David Reid 15:57 ↗
Could be, could be, could be. Sometimes it could be anything, right? But you'll see all these changes. Well, I told you like this is so dark of a subject and I get to laugh and yeah, I got, yeah, I make to like yank myself out of there for a minute before I get the feels and tears come to my eyes. You're not going to see me cry today. The best is my favorite is people go, 'This is David Reid. He works in sex trafficking.' And I'm like, actually the opposite. I mean, I've heard the money's good, but it's pretty horrible crime. We would have a niche. But everyone laughs and you need to, you know, cuz it's.
Host 16:29 ↗
Take a breath, everybody. We're in this together. We're going to hold each other's hands and walk into the fire.
David Reid 16:34 ↗
And we have tons of hope. And what I mean, if you think of we're seeing one in 30 about to be trafficked, we're stopping that every time.
Host 16:41 ↗
Oh gosh. How'd you get involved in this? What, where'd you hear about it? And what grabbed you? You know, do you have family, relatives, you know, people you know, they're like, man, I could make a difference.
Melanie 16:53 ↗
Yeah. So, I would say I'm your everyday Joemo. Yeah. In this, you know, I had no idea of the depth of how far this really goes. I had heard of trafficking. I've heard the word, but I think kind of like what you were articulating earlier, you just think it's this thing that's happening far away and it's really hard to like put your hands on it, you know, because it's happening undercover, like behind the scenes, you know, it's not something like you see the signs in airports and I'm like, do people call those? It's like I don't even.
David Reid 17:28 ↗
Yeah. I mean, we kind of grew up in this kind of world.
Melanie 17:32 ↗
And I'm like I don't know what the signs are. Like I wouldn't know how to spot it in real life if you know, I just wouldn't know. Um, and so David and I connected. It was November December last year. Um, I had kind of followed some of Red M stuff that they were doing on LinkedIn is really.
David Reid 17:49 ↗
You do that. You're going to connect to me by the way. Yeah. I'm coming after you if you follow us. Just so you know we're going to be friends.
Melanie 17:54 ↗
And so, and it was probably a year or so ago actually that I had kind of looked at it and then I kind of forgot and you know went about my life. Um, and then you know he reached out and they were getting ready to start Oklahoma City chapter and I was going through some life changes at the time and kind of looking for new things and also just really going through a phase of my life. I'm like, 'All right, I've done some cool stuff, but I really want to do things that are going to make an impact in somebody's life that's lasting.'
Host 18:21 ↗
Yeah. Your legacy.
Melanie 18:22 ↗
And um, you know, there's work that we do like just your everyday thing but all that stuff it matters but it also is going to go away.
Host 18:32 ↗
I thought about you guys coming down here too, you know. I mean it just kind of at my level of seniority nowadays, you know, like when I turned 50, I told my wife, you know, like, well, I'm wiser than everyone. Yeah. Just by matter of death of older people, right? You're like, okay, it's my turn. My seasoned. But I, you know, just coming down here I was thinking, you know, kiss my kids, you know, like I mean, you know, it just kind of starts bubbling up some feelers this morning and I was like, you know, I've never aspired to be big, you know, I don't need to be big or big time at all but I do want my life to have done something big, you know, and I think that's what Red M is accomplishing, you know, it's really doing some impactful things in society.
David Reid 19:24 ↗
Drastically. We're designing it so that it's easy for us to do everything else. Like it's, you talk about I'm going to help a charity. Oh, I don't know. That sounds like a big commitment. And what you find is people get burned out. And that's what we learned is we're going to be anti-burnout, which is why there's no need for money. Yeah. We don't need money ourselves. So we can at least open the door and say, 'Hey, you know what? You can do an hour. You can do 10 minutes or you can be addicted to it like some of us are.' Yeah. But I don't care. And when people, like we tell people and you have to get them to really believe it. If you want out, you're out. Like and we celebrate it. That's the language I say to everyone because everyone gets, if someone's doing something really well and then they're like I'm going to take a break.
Host 20:07 ↗
You want to go, oh please don't. No, no, never say that. We're not. This is how trafficking works. Like we're not coercing people to do this stuff. We're going to be like this is freedom. Like you can't use some of the tricks that they've used to keep people.
David Reid 20:18 ↗
Isn't that funny? You would be shocked. You would be shocked inside the movement. This is what's happening and people are, this is my first experience, this lady she was excellent at running events, she, one of the orgs we support, she does the event afterwards she goes, 'I need to stop like I'm, is that okay?' I'm like, 'It's awesome.' So I go talk to the org, I'm like, 'Hey, by the way, almost said her name, probably shouldn't, she's going to take a break.' And they went, 'Oh no, we already talked to her, she's in for another two years.' No. Oh gosh. And she did and I kept saying to her, 'You, I'm just telling you you can stop.' Like they don't get to do this. 'Oh no, but they told me that when I help them they're able to reach more girls.' I'm like, 'That's manipulation. It's not okay. It is true, but we will find someone behind you.' And we did once. After three years, she stopped, never came back. Um, I don't want, or she had, they usually, they all have returned except her, which is funny. She's the only one so far, but she's the only one where I didn't know enough to really step in and go stop. Yeah, you are doing what traffickers do. You're causing coercion. You're using guilt. Um, they've got lives, you know, we've all got lives and we need to be able to stop. And so like the first team we had, everyone checked out, the organization was not very good at thanking people. We made more money than they'd ever made and then they just went, 'This is what you did wrong.' And the first, in the kind of thank you dinner and everyone's like, 'We're good. You know, we got day jobs, we're out.' All of them came back in about three, took about 3 years. But we also changed the system so that we make, we're protecting that. Like you don't even need to get near to the org if you don't want because you have to have strength to go in there and go, 'I'm giving you one event and then I'll hand over to someone.' And they, 'No, no, stay,' you know.
Host 21:52 ↗
So they have a scarcity mentality. That's what really drove me into Red M was I want this to be business-like, business minds getting very clever so that we do very little work, big impact.
David Reid 22:03 ↗
What, speaking of events, cuz you know I'm looking at, you know, Oklahoma City chapter, what do you want to do? You know, what event do, I don't, well I know but like what events throughout the other chapters, what works, have worked well to raise awareness, education, you know, financial benefits, you know, to get, and hey I'm not afraid to ask, you know, just so people have faith and credibility and transparency, but how is the organization set up, you know, and then how are the money, you know, how are the money, you know, first.
Uh, we have two financial journeys. One is the main fund. So people like, I met Corp, like SlumberJ, first time sat with them, very corporate. And I'm like, 'Uh, we don't need your money.' Like all of them sat forward at the same time like, 'What? We don't need your money.' Now they've probably given us more money than most, but that's the point is, you know, why are we safe, right? Why would you give us money? So our main fund basically goes 80% to survivor organizations in your city. So we find them and the way we find them is usually the really good ones are terrible marketers. They don't have a lot of money and when they have money it goes to the care of the individual and those are our favorites cuz they could use business people. They never set aside marketing money, like it all goes to them but those fall off the map without people behind them.
Host 23:28 ↗
Well, and do you know any salespeople? I think we know a lot of sales people and so we build terrible ones.
David Reid 23:33 ↗
Yeah. Some good, some bad, but we give them a low bar. Get us one sponsor for this event. They can do that. So we'll gather in Houston. We have like a 30 person sales team will go on an event. Everyone go get one, you know, and you'll make their day. They could never make that much money.
Host 23:47 ↗
Well, fortunately for me, I'm, you know, good friends with Mark and Madison. And that's when it came onto my radar. Like, 'Hey, Mark Madison, what's this, you know, Red M deal that, you know, you're promoting and helping out, you know, cuz I don't know if oil and gas people would have seen it except for their impact on making that happen.' And now Mark and I are working together. Uh, we integrated Vertical Octane into that sphere. Just wait and see. It'll all blow up. So, you know, we've got now Salesforce and Digital Brandhouse and Social Octane so that we can, you know, find, you know, either businesses or projects or charities and go, 'Hey, let me help.'
David Reid 24:31 ↗
Our B2B power is incredible. I don't think, oh, we don't pay for anything. People donate like we haven't paid for print anything. Mostly locations are free. Yep. So, we got a lot of that B2B is really powerful. Yep. Let me finish the thought on the money because just cuz it's important because we've gotten a lot of flack on, on the, everyone does. They're like, 'Wait a minute.' Because half of our money has been general people just donating. 80% looking after the orgs. 20% main fund just to get things generally, I would say most of the money ends up in either awareness or supporting an org. So 20% get buying the t-shirts, starting, you know, being in a place, whatever it would be, even growing across 27 chapters. Like we've spent money on some of that. Yeah. So and then we have started chapter, here you go. Yeah. We make it as easy as we can. They get like a bunch of cups. Did you get cups? I got a few. All right. You should get a box. So tell Demetrios. Got our t-shirts. Yeah. So we just try and give like here's your seed, kind of like here's some things, go sell your merch, start generating cash and you get your account just for yourself and people donate to your city rather than to the main fund. Anyway, so everyone operates under that. And then the second one was a guy came to me wanting to do an ad campaign. Like he loved, he was doing a documentary on energy and saw Red M and came in. He said, 'I've got this vision.' I'm like, 'Cool.' He's like, 'I need $1.6 million to do it.' And I was like, 'Not as cool.' Well, but in probably in his mind he didn't expect Red M to pay for it, but let's go out and grab enough sponsors to get it out there. Generally, when someone says, 'I need money,' we just say, 'Thanks, goodbye.' And so, they'd done that to him, and then I'm like, 'No, no, wait a minute. This guy's a brilliant filmmaker. I love his work.' Yeah. Let's figure out what he's envisioning. Let's producer. So, couple of years it took us to even get the funds. And he was at the point of like, 'I'm out. Like I can't, we, this is an ad campaign but if you can't get the money and I've been put on a lobby board with NOIA, National Ocean Industries Association, they're lobbying in DC for offshore work. Do we have a lobbyist yet? Right, we're in that organization, we're in DC, we just started in DC. Um, but anyway they put me up in front of everyone and they're all CEOs of all companies and IT is what we do and so then I pulled them to a dinner and asked for 1.6 million and they went, 'Here's 350,000.' So, we started a journey. So, that fund, all that to say is we're going to, we got an ad campaign launching in Houston first as a test in January. Sorry, in June the other day. Um, so that'll be, that's going to help grow Red M. So, people with a lot of money don't want to just help the orgs cuz that's a band-aid. They want to, how do we change it in our, how do we change? Well, lobbying for one. How many organizations do you think are in Washington right now working on attacking and I mean like super vigilant and super focused on legislation that will protect our freaking kids. We're doing, there's people doing it. I mean there are, there's four or five groups I can think of. Um, but what's happening is Tim Tebow has been a big help. So he's funding companies who are coming to fight trafficking. So one of those, like when we go to a city, we'll do it today when we present. We'll have who is buying sex in your city. We have a map which usually shows it's at the end of your street which kind of blows people's minds. Um, because of review sites. So they go in and they sweep all review on the web and dark web and say this is who's saying I bought sex. This is what it was like. There's literally review sites for that. Um, so we're able to at least identify this where it's happening in your city and it gives you this like, oh my goodness, like this is huge. It's much bigger than I thought. Um, so that's one of Tim Tebow's groups. So what we're doing now is they just did something in Austin where they went, okay, we're going to go in with the police, with the government, and we're going to work out what's your problem and how can we fix it with business and we've got an AI group working on it. So it's also showing them what's your path to legislation change and what's the right legislation change. So that's actually companies coming in to help them. So we're doing that there. Denver is doing one. Fort Worth is coming up with one. We're talking about doing one in Houston. Um, but as we learn what that is, it's going to be a powerful way to try and change government that is better than lobbying. You know, how do you get in because it's not that people don't want to do this. The big problem is such a huge problem. Gigantic. And here's the big, powerless to help. Yeah. There's a, it's worse. How about this? My first time I put a thing out on LinkedIn, we gather 50 people. 48 of them don't know anything about trafficking. Two do. And I'm like, okay. So, one of the two, 'What are you doing? What do you know?' And she goes, 'Well, I'm an FBI wiretapper.' And I was like, 'What?' So, why are you here? And she goes, 'Because every day I'm told to ignore human trafficking because people don't care about that.' There's the problem. The problem is you didn't know. I didn't know. Nobody knew because traffickers, their strategy is that we don't know. They hide it on purpose. They make it look like it's just a runaway. It's someone who likes doing this for the money. We better solve this legally as fast as possible because I'll tell you what, I mean, this gets dark real quick.
Host 29:23 ↗
Yeah. Yeah. Well, I know. Don't want to go down the rabbit hole, but yes. But here's the deal. I'm a grown man. I'm in my 50s. Yeah.
David Reid 29:30 ↗
And you know, it crosses our minds. Bad people have poked these bears a long time. We're real tired of it. And if they don't deputize us, we'll deputize ourselves. And this will be bloody in the streets. If we start finding out that they [__] around, they're going to get the find out part. My son, you know, he's in his 30s. He's in the military, and he talks about these things with me about the discussions he has with his military brotherhood.
Host 30:06 ↗
Yeah.
David Reid 30:06 ↗
Or his firefighter team and whatever. You know, I mean, we have these conversations in locker rooms, you know, like we don't want to scare our wives, but like, you know, I might have an arsenal allegedly with my friends and like, you know what? We're going to solve some of these problems ourselves.
Host 30:23 ↗
Let me put it a different way. That's what people, that's what they should be scared of. Like, if we don't get stuff done and they don't figure this out, we're not going to take it anymore. Like, man, you come after my kid, I'm not waiting on the government to go, we'll take care of this.
David Reid 30:40 ↗
Yeah. Well, weirdly enough, I've never seen the government take care of much. But let me efficiently and quickly enough. The first thing is the government would like the police would, there's people who would, there's people who are corrupt in the system. I don't talk about that. But there are people who would do this, but if we don't care, they don't get the money. So, if you ask the good people who do this, and they can't do it long, cuz it's a tough job to be in, they need funded. That's a thing. Is that the answer? Probably. We need society knowing in whatever form. There are groups that do what you're inferring. They go and do that. That is a very tough job because you're putting yourself behind bars if I will say our current government police army are not excited about taking this on. I had a case, I have to be really careful. There's a state that you can't go to because the traffickers own that state. I'm not trying to only say that. But anyway, someone I knew was trafficked in that state and I'm like, 'Hey, can you go get them?' Yeah. Yeah. Well, we...
Host 31:35 ↗
My guess is California.
David Reid 31:37 ↗
No, I'm not. Don't guess. Okay. It's anyway, don't guess cuz it's a deeper story. But it's not good to say that, is it? Just sends people off down rabbit trails.
Host 31:46 ↗
Hawaii.
David Reid 31:47 ↗
Let him go. Hey, you know what? This is what we're here for. I'll tell you it. It's Hawaii. Who cares? Hawaii. It's the open door for Southeast Asia. Has military there. You never guessed. But they control the state. It's easy. If you thought you had a single border that was an island, you would love it if you're a trafficker. Oh, because it's just lots of little pieces of land. They just need a land where you can control. They got very, the largest cartels base themselves there because of that. And you wouldn't know. It's a great vacation place to go.
Host 32:16 ↗
Anyway, so she trying not to say too much. Yeah. And but like you said, it's so beautiful of a place and if you keep it hidden, people are showing up for vacation.
David Reid 32:28 ↗
It's going to be out of it's tourist people with money, remote tourists, so you get the sex trade easy. Military bases and tech hubs. It's not a tech hub, but military bases anywhere where they've got to learn something, you're going to find a lot of extortion. So they'll have massage businesses or whatever any kind of prostitution they're going to use to film people with children to get secrets other countries. So that's a method. So anyway, lots of things going on there. But the rescue people will not go. They just said you can go, we're not going. It seems like a great place to set up guerilla operations. There's a lot out of jungle.
Host 33:00 ↗
You're missing the... I'm sorry. I'm ready to be like, but you're missing the size of... brings in the money in Oklahoma City and like I just need like a plane to drop off some food to us in the woods in Hawaii so I can go down and eat and I can eat bad people for you.
David Reid 33:16 ↗
I can't scale it enough for you to understand that our own government military are scared. This isn't a lightweight guerilla operation and nowadays it's tight. Like you said, it's tied to organized crime, terrorists, and they can control whatever they need to control and they're all tied together now. I mean, they eventually, yeah, aren't different people.
Host 33:35 ↗
I have seen that, you know, shift to where gangs used to war with each other so much that, you know, there was a lot more going on in their world and then all of a sudden they're like, why are we fighting? We have all these, you know, avenues to help each other grow our...
David Reid 33:51 ↗
No, they're businesses. Their businesses and now they're like they're conglomerates and they work out. It's a very very structured thing that ends up in your house trying to get your teenager.
Host 34:00 ↗
Yeah. Now they've got the sex, the drugs, the all the things combined into one.
David Reid 34:04 ↗
And they'll spend years getting a kid because it's a 10-year play out for them. And after the year two years the kid is choosing it. They don't even think they're trafficked. Everyone who's trafficked doesn't think they're trafficked. They think that that series of events happened to them that this is who they are and there's no way out.
Host 34:22 ↗
Mhm.
David Reid 34:22 ↗
So that's kind of the complexity of the system. But anyway, we think in oil and gas we're trafficked sometimes cuz we're in it for life and we... I like, I choose the some work environments have all when you say the rules of trafficking, force, fraud, coercion. I think I might be trafficked, you know. So like can you leave your company? I don't think I can. I don't think I can. I can't leave this industry or my company. Yeah. See, you're not paying me enough, but I can't leave. Oh, well, what is that?
Host 34:50 ↗
This is such a crazy philosophical conversation cuz it does, it runs. So, no, but you have to build hope. And that's our job. It's like, how do we do something? And everything I see, no hope. That's why the big money people are like, 'Show me an ad campaign cuz it has...'
David Reid 35:05 ↗
Speaking of Guerilla Tactics, Redm is a gorilla tactic. I mean, when you look at this logo that's in a cup that's posted in your social media every Monday, you stop and look at it cuz red M means nothing to you and you're like, 'What's that? Why are they doing that cup anyway?'
Host 35:18 ↗
Why am I seeing all these red cups?
David Reid 35:19 ↗
Yeah. And then you're going to get more cuz the algorithm feeds. It's gorilla. How do I surprise you into and then I just show you lots of fun things we do. It looks fun. People are doing fun things. That looks like a great group of people. We don't show you negatives or dark.
Host 35:30 ↗
Yeah. Yeah. You're raising awareness and you're raising money for...
David Reid 35:33 ↗
Creating groups of people and getting people to imagine. I don't need everyone to be in there fighting trafficking. I need them just to in their vocabulary be able to talk about it enough. Weird thing is one of the ways we've learned that people don't get into the subject is many people have had some kind of sexual violation in their life and men don't talk about it and a lot of men have been like hasn't every man had this and I'm like have they, has anyone ever talk about it? So...
Host 35:58 ↗
I haven't even had a conversation about it because I mean, again, it's a man thing. Like, some men have had it and they don't know they've had it. Like, it's in their brain, they don't even think about it. And then other men maybe not happened. But yeah, for me, never. I grew up in Oklahoma Mayberry, you know? So, I've been so vanilla sheltered from all this stuff, you know. I mean, fortunately for me...
David Reid 36:20 ↗
That's why it's a surprise when you go what a lot of men are. Seriously.
Host 36:22 ↗
Yeah. I mean, I still I'm like, I would never know.
David Reid 36:25 ↗
Well, for me, here's an example. I'm doing a grooming video and as I'm going through the language, I'm like, 'This is familiar to me.' And I remember, wait a minute, at 11 I was in a chess club and an older student...
Host 36:41 ↗
Yeah. Nerd. I was definitely nerd. This older student.
David Reid 36:45 ↗
But where were you at when you were 11?
Host 36:47 ↗
In Scotland.
David Reid 36:48 ↗
Yeah. So, it's cold and wet.
Host 36:50 ↗
Yeah.
David Reid 36:52 ↗
You have to walk in the cold and wet to a stupid chess club. And this older student is like, 'Hey boys, you want to get drive home and it's not so cold and wet in my car and we've been playing chess with him for a while.' You're like, 'Yeah, okay.' And then slowly he starts down this road of, 'Hey, what's the worst word you've ever said?' And so that's why when I'm doing the grooming thing, I'm like, 'Wait a minute.' And then I think back and go, 'So I was smart enough as a kid, I was like, this is wrong. I'm not doing this anymore.' In fact, no more chess club for me.
Host 37:17 ↗
He didn't start trying to see about, hey, how many Bible verses do you know?
David Reid 37:23 ↗
Right. Actually, that is something we've seen, but that's a whole another story. We had some kid groomed through a Bible app. No access to anything. But so, the parents were like, 'How could she be groomed?' Mom's Bible app has a chat feature. So, anyway, it started getting weird. There was definitely some weird things happen. But I was immediately like, 'This is weird. I'm out.' Two years later, the police come to the house.
Host 37:44 ↗
Take all of your children off of all gadgets immediately, everybody.
David Reid 37:48 ↗
Yeah. Or watch them. Get Bark software. You can watch everything they see. It's reasonable. It's not their phone. That's the important thing to remember. Don't care what their friends are doing, but watch as much as you can, but know that they're still vulnerable. Have relationship with kids. That's the bigger thing. Learn how to get facetime. And even when they hate you in their teens, it's like get time with them. Force them. Drive them on a long drive until they talk for days.
Host 38:10 ↗
It's really not that hard. Like I'm sorry, but you don't have a door on your bedroom anymore. And well, it's... And no, weird. No, you don't have that phone anymore. I pay for it. Yeah. Like I know that there's going to be some fluff feathers. Lots of power gone to the kids, right?
David Reid 38:25 ↗
Yeah, we're giving them way. I don't, you know, but they got... it's be, yeah. Be a bit more horrible. Be probably okay for them. You know, most of my, I'm a bit too Scottish. Like California wife. I'm Scottish. My son...
Host 38:37 ↗
I wasn't even going to guess earlier. I had a bad experience.
David Reid 38:41 ↗
Oh, don't ever guess. Well, it's like if you said English, I have to kill you and I don't want to, but it's not a mean thing.
Host 38:47 ↗
Didn't Scotland, yeah. Didn't Scotland lose that?
David Reid 38:48 ↗
We're still oppressed. A bunch of losers. That's what Braveheart is basically reminding us that we lost.
Host 38:56 ↗
Yeah.
David Reid 38:58 ↗
Everyone's like, 'Isn't that cool?' No, that's horrible.
Host 39:00 ↗
When you say they cut him in four pieces, I'm going to have to kill you. I'm... You guys lost.
David Reid 39:06 ↗
Still. At least the Irish, you know, they're putting up a fight. But...
Host 39:09 ↗
I had my daughter's boyfriend come over, you know, boyfriend at the time. I mean, you know, they didn't like when he walked in the door. I was like, 'Ah, you won't be here long.' And they didn't realize like I mean like you probably won't be in our lives long. It's not really, I'm not going to invest in a whole lot of like love, you know, feeling.
David Reid 39:30 ↗
Yeah. It's like they walk in there like I love him. He's the best person I've ever met in the world. I'm like, today.
Host 39:37 ↗
Let me just check the time. My job starts now. So I'm going to make you miserable in my home and I can't wait for you to leave. And he comes in. And he has the poodle haircut, but it's longer and it's over his ears.
David Reid 39:49 ↗
Stop.
Host 39:50 ↗
Oh, you know, but you know, they all look the same right now. I'm like, 'Oh, you look like the Golden Girls.' What, you aspire to have a Golden Girls haircut, but it was longer. It was covering his ears and he has an accent. And then I'm not really paying any attention. And they're all talking and he says something about Norway. And I look at him, I go, 'Oh, you're from Norway.' I was like, I couldn't figure out where that accent was from. And they all in the room stare at me for a while and they don't say anything. And he goes, 'I'm not from Norway.' I go, 'Well, where's your accent from?' And he kind of raises his hair and he's got cochlear implants.
David Reid 40:31 ↗
Oh no.

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APA

Reid, D. (2026, May 30). @joinredm joinredM.com David Reid and Melanie Harr-Hughes, M.A., APR [Interview transcript]. Oilfield Tailgate. CEOInterviews.AI. https://ceointerviews.ai/interview/954681/

MLA

David Reid. "@joinredm joinredM.com David Reid and Melanie Harr-Hughes, M.A., APR." Oilfield Tailgate, 30 May. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/954681/.

BibTeX
@misc{reid2026_954681,
  author       = {David Reid},
  title        = {@joinredm joinredM.com David Reid and Melanie Harr-Hughes, M.A., APR},
  howpublished = {Interview transcript, Oilfield Tailgate. CEOInterviews.AI},
  year         = {2026},
  month        = {may},
  url          = {https://ceointerviews.ai/interview/954681/},
  note         = {Speaker-attributed transcript with timestamps}
}