CEOInterviews.AI
Start App
Try: AI strategy tariffs earnings guidance layoffs interest rates growth

David Reid

Chief Marketing Officer & Chief Technology Officer, Nov

Search every verified David Reid interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. David Reid, Chief Marketing Officer and Chief Technology Officer at NOV, appeared on two podcasts in September 2026 to discuss his dual role, the company's approach to technology and branding, and his nonprofit work. On the Cutting Edge podcast, Reid discussed NOV's role in energy and drilling technology, the integration of AI into industrial applications, and the importance of data collection in product development. He also spoke about his founding of redM, a nonprofit focused on preventing child trafficking and grooming, and described his belief that effective leadership requires balance across work, family, and personal life. On the HEX-Files Energy Marketing Podcast, Reid discussed NOV's corporate marketing strategy, noting that the company has acquired over 300 brands and that he prioritizes employee engagement over strict brand guidelines. He criticized traditional CMO approaches that fail to connect marketing with business growth, and argued that passionate employees should be treated as the brand itself. Reid also mentioned that NOV's marketing efforts include allowing employees freedom in social media use, and he encouraged listeners to engage with redM's content on platforms like YouTube and Instagram.

Recent appearances

Verified interview transcripts

Notable quotes

“I think AI is really interesting in that the software business is going out of business and um you can't well the software people will not agree with you. They're obsessed with um they're just getting really good at what they're doing. But what what it means for us is people who can manage AI well and who are on top of the latest, which means in the last month, right? Not the last year. So we get we have our big prob”

“This is how most CMOs last two three years when they're hired because they're always disappointing because they always seem to not understand the business and they bring marketing speak but they don't bring that connectivity that helps grow the business. So if you're not helping growing the business then you're not doing the right thing.”

“We're doing that there. Denver is doing one. Fort Worth is coming up with one. We're talking about doing one in Houston. Um but as we learn what that is, it's going to be a powerful way to try and change government that is better than lobbying.”

“No, I think the biggest players are going away. I think they're panicked and I I think inside their closed rooms, they know that the thing they sell is about to be worth nothing. So we're it's really I I won't let anyone write do long contracts with anybody in this space because and I'm encouraging small players to come along and and disrupt because the if you look at creative disruption it's going to find the big co”

“AI in its sense is killing value. So it's it it it changes your thought process. It's really important because people are getting excited now but they forget we're at the very beginning. Um, and everything that you produce that's a good idea in AI has absolutely no value. That doesn't make sense to people. They're they're like, 'Hold on, no, it is. The stock market loves it. We're just say I say AI and people give us”

“You got to understand this is a $300 billion business and their main work in this area is to not be seen. They've done a really good job of hiding from people and making it look like it's something it's not.”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →