Terry Williams on data normalization
From CIO Roundtable: Data-Driven Decision Making · · The IT Media Group
“All of our investors' data is spread all over the place to say the least. So our key is to get all that data into a single readable, normalized format so the likes of our advisers can make proper decisions and have a 360 view when talking to a high-value customer.”
On , Terry Williams, Executive Vice President & Chief Information Officer at ASSOCIATED BANC-CORP, spoke about data normalization during CIO Roundtable: Data-Driven Decision Making on The IT Media Group.
About Terry Williams
Terry Williams, a retired Marine Corps brigadier general and former founder of Van Williams LLC, currently serves as Senior Vice President of Global Fixed Assets at PenFed Credit Union and Program Director at the PenFed Foundation. In a September 2025 podcast appearance, he discussed the foundation's Veteran Entrepreneur Program, stating that interested veterans can apply to the program or contact him at [email protected]. He also noted that the foundation accepts donations through its website. In an August 2025 CIO roundtable, Williams discussed data management challenges at PenFed, describing efforts to normalize investor data from disparate formats to provide advisers with a 360-degree view of high-value clients. He said the organization moved from a data warehouse to a data lakehouse approach and emphasized that data governance creates accountability. Williams also stated that the organization is in the beginning stages of a pension application modernization and has built a data action team to advise executives.