Terry Williams on BI
From CIO Roundtable: Data-Driven Decision Making · · The IT Media Group
“In 2010 the problem implementing BI was data was messy and siloed; you couldn't do ML because data was siloed. In 2025 you can't do AI because data is siloed by data load — if you haven't invested in a data lakehouse and those platforms you're at a loss.”
On , Terry Williams, Executive Vice President & Chief Information Officer at ASSOCIATED BANC-CORP, spoke about BI during CIO Roundtable: Data-Driven Decision Making on The IT Media Group.
About Terry Williams
Terry Williams, a retired Marine Corps brigadier general and former founder of Van Williams LLC, currently serves as Senior Vice President of Global Fixed Assets at PenFed Credit Union and Program Director at the PenFed Foundation. In a September 2025 podcast appearance, he discussed the foundation's Veteran Entrepreneur Program, stating that interested veterans can apply to the program or contact him at [email protected]. He also noted that the foundation accepts donations through its website. In an August 2025 CIO roundtable, Williams discussed data management challenges at PenFed, describing efforts to normalize investor data from disparate formats to provide advisers with a 360-degree view of high-value clients. He said the organization moved from a data warehouse to a data lakehouse approach and emphasized that data governance creates accountability. Williams also stated that the organization is in the beginning stages of a pension application modernization and has built a data action team to advise executives.