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Subra Goparaju on business growth

From The Future-Proof Organization: HanesBrands | SAP Sapphire 2023 · · SAP

“Full potential plan is simple. Increase the revenue, increase the margin, basically grow the company. Technology transformation is the foundation of our full potential plan.”

Subra Goparaju
Subra Goparaju
Chief Information Officer, HANESBRANDS INC
Policy Impact business growthtechnology transformationcorporate strategy

On , Subra Goparaju, Chief Information Officer at HANESBRANDS INC, spoke about business growth during The Future-Proof Organization: HanesBrands | SAP Sapphire 2023 on SAP.

The Future-Proof Organization: HanesBrands | SAP Sapphire 2023
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The Future-Proof Organization: HanesBrands | SAP Sapphire 2023
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Subra Goparaju, CIO of HanesBrands, a global clothing leader joins Scott Russell, member of the Executive Board of SAP, on the ...
Subra Goparaju

About Subra Goparaju

Chief Information Officer · HANESBRANDS INC

Subra Goparaju, Chief Information Officer of Hanesbrands, appeared at SAP Sapphire 2023 to discuss the company's technology transformation. He described Hanesbrands as a maker of everyday apparel with $6 billion in revenue and 51,000 employees, operating in over 32 countries. Goparaju stated that the company's "full potential plan" aims to increase revenue and margin, and that technology transformation is the foundation of that plan. He said the company is consolidating various ERP platforms to reduce complexity and standardize business processes. Goparaju said SAP is central to Hanesbrands' transformation journey. He stated that the company has built a digital foundation on SAP RISE and enabled capabilities including enterprise data management with governance, omnichannel inventory visibility using SAP Customer Activity Repository, and a global integration platform on SAP Business Technology Platform. He said the company aims to build a resilient supply chain network that can predict changing consumer demand.

Profile compiled from Subra Goparaju's verified public interviews and appearances. See all quotes & transcripts →

More from this interview
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“Hanesbrand is a maker of everyday apparel that is known and loved by consumers around the world. The company was founded 100 years ago. It's headquartered in Winston-Salem, North C…”
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“One of the reasons why we are doing this is simplification. By consolidating all our various types of ERP platforms, we wish to reduce complexity. We want to standardize the busine…”
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“Our brands need help. They need newer capabilities, capabilities like omnicommerce capabilities, data and analytics capabilities, capabilities that will truly propel us forward int…”
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“SAP is central to our transformation journey. We want to build a digital foundation, call it a technology spine on which all your standard business processes will run. We want to u…”
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“We want to build a resilient supply chain network that can intelligently and efficiently predict changing consumer demand. SAP has enabled many of these capabilities. It's central …”
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“We have enabled several business capabilities that will benefit our consumers and organization at large. One of the capabilities that we have enabled is Enterprise Data Management …”
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