Chief Information Officer, Hanesbrands
Search every verified Subra Goparaju interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Subra Goparaju, Chief Information Officer of Hanesbrands, appeared at SAP Sapphire 2023 to discuss the company's technology transformation. He described Hanesbrands as a maker of everyday apparel with $6 billion in revenue and 51,000 employees, operating in over 32 countries. Goparaju stated that the company's "full potential plan" aims to increase revenue and margin, and that technology transformation is the foundation of that plan. He said the company is consolidating various ERP platforms to reduce complexity and standardize business processes. Goparaju said SAP is central to Hanesbrands' transformation journey. He stated that the company has built a digital foundation on SAP RISE and enabled capabilities including enterprise data management with governance, omnichannel inventory visibility using SAP Customer Activity Repository, and a global integration platform on SAP Business Technology Platform. He said the company aims to build a resilient supply chain network that can predict changing consumer demand.
“Hanesbrand is a maker of everyday apparel that is known and loved by consumers around the world. The company was founded 100 years ago. It's headquartered in Winston-Salem, North Carolina, with US$6 billion plus in revenues, 51,000 plus employees. We are present in over 32 countries.”
“Full potential plan is simple. Increase the revenue, increase the margin, basically grow the company. Technology transformation is the foundation of our full potential plan.”
“One of the reasons why we are doing this is simplification. By consolidating all our various types of ERP platforms, we wish to reduce complexity. We want to standardize the business processes, simplify our business.”
“Our brands need help. They need newer capabilities, capabilities like omnicommerce capabilities, data and analytics capabilities, capabilities that will truly propel us forward into retail excellence.”
Subra Goparaju, CIO of HanesBrands, a global clothing leader joins Scott Russell, member of the Executive Board of SAP, on the ...
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