Subra Goparaju on brand development
From The Future-Proof Organization: HanesBrands | SAP Sapphire 2023 · · SAP
“Our brands need help. They need newer capabilities, capabilities like omnicommerce capabilities, data and analytics capabilities, capabilities that will truly propel us forward into retail excellence.”
On , Subra Goparaju, Chief Information Officer at HANESBRANDS INC, spoke about brand development during The Future-Proof Organization: HanesBrands | SAP Sapphire 2023 on SAP.
About Subra Goparaju
Subra Goparaju, Chief Information Officer of Hanesbrands, appeared at SAP Sapphire 2023 to discuss the company's technology transformation. He described Hanesbrands as a maker of everyday apparel with $6 billion in revenue and 51,000 employees, operating in over 32 countries. Goparaju stated that the company's "full potential plan" aims to increase revenue and margin, and that technology transformation is the foundation of that plan. He said the company is consolidating various ERP platforms to reduce complexity and standardize business processes. Goparaju said SAP is central to Hanesbrands' transformation journey. He stated that the company has built a digital foundation on SAP RISE and enabled capabilities including enterprise data management with governance, omnichannel inventory visibility using SAP Customer Activity Repository, and a global integration platform on SAP Business Technology Platform. He said the company aims to build a resilient supply chain network that can predict changing consumer demand.