Adam Singolda on company vision
From Taboola bets on OEMs, commerce… and Yahoo · · MarketectureTV
“I think at the highest level and why I started to build up back then it's it stems from my belief that there needs to be a recommendation engine for consumers outside of wall Gardens so as you visit websites that you love apps on your phone maybe connect the TV one day maybe one day in your car you only have 24 hours a day you'll never have enough time to do all the things you want to do something should help you kind of discovers you know content videos products and over time other things that you may like but never knew existed that is kind of the foundation for why T exists.”
On , Adam Singolda, Cofounder at Taboola, spoke about company vision during Taboola bets on OEMs, commerce… and Yahoo on MarketectureTV.
About Adam Singolda
At the POSSIBLE Miami conference in May 2026, Taboola CEO Adam Singolda discussed the company’s AI offerings, including “deeper dive,” described as an answer engine for publishers that allows users to ask questions in natural language rather than searching. He stated that deeper dive differs from OpenAI’s ChatGPT and Google’s Gemini by focusing on “everybody else, OEMs, publishers, apps.” Singolda also announced “realize plus,” an AI tool he characterized as “fully agentic” that can automatically open and close campaigns, generate creatives, and manage objectives on behalf of advertisers. He predicted that within a year most of the internet would have an AI answer engine, and expressed hope it would be Taboola’s deeper dive. In an April 2026 podcast interview with analyst Michael Nathanson, Singolda said Taboola pays publishers, partners, and OEMs approximately $1.5 billion annually, and described this as a significant revenue source at a time when those streams are under pressure. He argued that deeper dive could increase publisher revenues by “three plus times” per user engagement. Singolda also expressed skepticism about “open air” (likely a reference to a competing entity, possibly OpenAI’s advertising ambitions), saying it would be “extremely difficult” to succeed in advertising due to the need to build an advertiser base and trust, and citing leadership challenges. He emphasized that Taboola optimizes for growth rather than cost-cutting, stating that “growth rates, gaining market share, competitive advantage” are what matter.