Adam Singolda on R&D investment
From Taboola bets on OEMs, commerce… and Yahoo · · MarketectureTV
“we invest about $100 million a year in R&D which is significant you know for company or size and that is to make sure that we're more than just Revenue to our partners so they want to work with us forever.”
On , Adam Singolda, Cofounder at Taboola, spoke about R&D investment during Taboola bets on OEMs, commerce… and Yahoo on MarketectureTV.
About Adam Singolda
At the POSSIBLE Miami conference in May 2026, Taboola CEO Adam Singolda discussed the company’s AI offerings, including “deeper dive,” described as an answer engine for publishers that allows users to ask questions in natural language rather than searching. He stated that deeper dive differs from OpenAI’s ChatGPT and Google’s Gemini by focusing on “everybody else, OEMs, publishers, apps.” Singolda also announced “realize plus,” an AI tool he characterized as “fully agentic” that can automatically open and close campaigns, generate creatives, and manage objectives on behalf of advertisers. He predicted that within a year most of the internet would have an AI answer engine, and expressed hope it would be Taboola’s deeper dive. In an April 2026 podcast interview with analyst Michael Nathanson, Singolda said Taboola pays publishers, partners, and OEMs approximately $1.5 billion annually, and described this as a significant revenue source at a time when those streams are under pressure. He argued that deeper dive could increase publisher revenues by “three plus times” per user engagement. Singolda also expressed skepticism about “open air” (likely a reference to a competing entity, possibly OpenAI’s advertising ambitions), saying it would be “extremely difficult” to succeed in advertising due to the need to build an advertiser base and trust, and citing leadership challenges. He emphasized that Taboola optimizes for growth rather than cost-cutting, stating that “growth rates, gaining market share, competitive advantage” are what matter.