From Inky CEO: MSPs should be AI advisors #cybersecurity #artificialintelligence #technology #msp #ai · · CRN
“If I'm starting an MSP right now, I'm going to be thinking a lot about how do I also become the like how do you use AI in your business expert? AI is going to be exactly the same thing. It's going to be way too complicated. So, it's a great place for an MSP to sort of morph into the adviser.”
On , Dave Baggett, Cofounder at Inky, spoke about artificial intelligence during Inky CEO: MSPs should be AI advisors #cybersecurity #artificialintelligence #technology #msp #ai on CRN.
In a September 2025 executive roundtable hosted by CRN, Baggett advised that managed service providers (MSPs) should position themselves as AI advisors for their clients. He stated that AI is "going to be way too complicated" and that MSPs can "morph into the adviser" who can sift through a "zillion AI based solutions" and recommend a few. Baggett noted that while there may be a "window of opportunity" for MSPs in this role, the space could eventually be "subsumed by the big tech monopolies" like Google and Microsoft. Baggett, a University of Maryland alumnus and co-creator of Crash Bandicoot, previously co-founded ITA Software, which was acquired by Google. In a 2011 presentation to University of Maryland students, he discussed his entrepreneurial experiences, including the founding of a stealth-mode startup called Our Code, which he described as "fixing email." He characterized startups as "time bombs" and advised that entrepreneurs should "multiply your honest best guess of time and money needed by ten."