Kaveri Camire on AI adoption
From S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world · · Thats What I Call Marketing
“It's such a great and interesting moment in time for marketers as AI has become sort of really the hub of you know an existential life cycle for us honestly where I'm telling my teams become super learners and experiment in your areas if you are in creative or you are driving lead generation programs see what's working for you and then I think for a global organization of our size where we have 120,000 plus people we start scaling but once you've experimented is working and you scale.”
On , Kaveri Camire, Senior Vice President & Chief Marketing Officer at DXC TECHNOLOGY CO, spoke about AI adoption during S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world on Thats What I Call Marketing.
About Kaveri Camire
Kaveri Camire, Senior Vice President and Chief Marketing Officer at DXC Technology, discussed her approach to B2B marketing in two podcast appearances in 2025. In a September episode of "That's What I Call Marketing," Camire stated that a company's offerings are "only as good as two things: your people and what you do for your customers." She noted that DXC had reduced its marketing spend and event participation by 50% while achieving higher conversion rates through more targeted efforts. Camire also described incorporating AI into workflows so that sales representatives can access relevant offerings and client stories when evaluating leads. In a May episode of "CXO Spotlight," Camire emphasized the importance of combining data with human storytelling, saying "people are not moved emotionally with just numbers." She discussed DXC's work with clients including a mobile app for Parkinson's patients and a chatbot for Equitable Holdings that expanded from 700 to 11,000 users. Camire stated that she uses AI tools such as Claude and ChatGPT daily but argued that marketers must maintain "the human element and the emotion element." She encouraged her teams to become "super learners" who experiment with AI while preserving "integrity, security, [and] authenticity."