Kaveri Camire on B2B impact
From S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world · · Thats What I Call Marketing
“We work with some of the largest hospitals, some of the largest banks in the world. You know, we run mission critical systems for defense and we drive citizen service for many governments all over the world. And as I said, you know, if you look at Mercedes, BMW, Porsche, United Airlines, I mean, there are so many incredible examples of what we bring to the table for them where if there was a pause in what we are delivering, there would be a pause in what they deliver for their end customer.”
On , Kaveri Camire, Senior Vice President & Chief Marketing Officer at DXC TECHNOLOGY CO, spoke about B2B impact during S4 Ep21: Kaveri Camire CMO of DXC Technology on Building brand in a tech world on Thats What I Call Marketing.
About Kaveri Camire
Kaveri Camire, Senior Vice President and Chief Marketing Officer at DXC Technology, discussed her approach to B2B marketing in two podcast appearances in 2025. In a September episode of "That's What I Call Marketing," Camire stated that a company's offerings are "only as good as two things: your people and what you do for your customers." She noted that DXC had reduced its marketing spend and event participation by 50% while achieving higher conversion rates through more targeted efforts. Camire also described incorporating AI into workflows so that sales representatives can access relevant offerings and client stories when evaluating leads. In a May episode of "CXO Spotlight," Camire emphasized the importance of combining data with human storytelling, saying "people are not moved emotionally with just numbers." She discussed DXC's work with clients including a mobile app for Parkinson's patients and a chatbot for Equitable Holdings that expanded from 700 to 11,000 users. Camire stated that she uses AI tools such as Claude and ChatGPT daily but argued that marketers must maintain "the human element and the emotion element." She encouraged her teams to become "super learners" who experiment with AI while preserving "integrity, security, [and] authenticity."