From Market Minute: Steve Rusing · · Las Vegas Market | ANDMORE
“The one thing that we've learned as we've gone through COVID is we've learned how to do a lot of things virtually right and so moving forward, there are more efficient ways to do things.”
On , Steven Rusing, President of Mattress Firm at SOMNIGROUP INTERNATIONAL INC, spoke about COVID-19 impact during Market Minute: Steve Rusing on Las Vegas Market | ANDMORE.
In a September 2021 interview, Steve Rusing discussed the company's approach to trade shows following the COVID-19 pandemic. He stated that the company learned to do many things virtually during the pandemic and acknowledged that there are now more efficient ways to operate. However, he emphasized the value of attending the Las Vegas market, describing it as an opportunity to see many major customers in a short time period and to present products and the in-store experience in a way that cannot be replicated elsewhere. Rusing said the company needs to be where its customers are, noting that more customers are attending the market.