Julie Masino on leadership
From Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast | Ep 275 · · Glenn Beck and BlazeTV
“This is probably very unfair to ask you, but we'll see. Were you surprised you weren't fired? Um, I feel like I've been fired by America. I bet you do. Yeah. Um, that's probably worse. Yeah. Because it's, it's, it's hard because again, all I've wanted to do was help people love this brand the way I love this brand, the way Doug loves this brand, the way everybody who works here. I mean, the responsibility for the 70,000 people who work here, I, I bear that every single day.”
On , Julie Masino, President, Chief Executive Officer & Director at CRACKER BARREL OLD CTRY STOR, spoke about leadership during Cracker Barrel CEO Finally Addresses ‘Woke’ Rebrand Controversy | The Glenn Beck Podcast | Ep 275 on Glenn Beck and BlazeTV.
About Julie Masino
Julie Masino, President and CEO of Cracker Barrel, has been addressing the company’s 2025 rebranding controversy, which involved a new logo that removed the "old-timer" character and the word "Cracker Barrel." In a November 2025 podcast interview, Masino stated that the company "messed up" and that the intent was "not ideological." She said the old-timer was "never going to be removed" and that the company "pivoted quickly" to revert to the original logo. Masino said she felt she had been "fired by America" due to the backlash, and expressed regret, stating, "I don't want people to be mad at us." On earnings calls and in media appearances throughout 2025, Masino has discussed the company's financial performance and transformation plan. She reported four consecutive quarters of positive comparable store restaurant sales and noted that the company raised its guidance despite a $5 million hit from tariffs. Masino described fiscal 2025 as an "investment year" focused on a three-year strategic plan, including back-of-house process simplification, menu testing, and store remodels. She highlighted the launch of a loyalty program that had acquired 8 million members and the introduction of "Front Porch Feedback" for direct guest comments. Masino also stated that the company was "well-positioned" in a tough macroeconomic environment and that its "plan is working."