Matthew Meyer on digital advertising
From My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next... · · David Brier
“Too many businesses are being led astray — do Google ads, do Facebook this — when they freaking haven't gotten their branding in order and then they're wondering how come all we see is an increasing ad spend.”
On , Matthew Meyer, Senior Vice President of Finance & Chief Accounting Officer at GREENBRIER COS INC (THE), spoke about digital advertising during My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next... on David Brier.
About Matthew Meyer
In a September 2023 video titled "My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next...", Matthew Meyer stated that "you cannot solve a branding problem with a marketing solution; it's the wrong tool." He said that "too many businesses are being led astray" by being advised to use marketing tactics such as Google ads and Facebook ads without first establishing their branding, and that they then see "an increasing ad spend." Meyer also said that "the amount of lies that I see being sold to businesses today cannot happen — cannot continue."