Matthew Meyer on branding
From My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next... · · David Brier
“You cannot solve a branding problem with a marketing solution; it's the wrong tool — you just got to get that straight.”
On , Matthew Meyer, Senior Vice President of Finance & Chief Accounting Officer at GREENBRIER COS INC (THE), spoke about branding during My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next... on David Brier.
About Matthew Meyer
In a September 2023 video titled "My Side Of The Story: I Got Caught Busting A Branding Myth By Reporters! What Happened Next...", Matthew Meyer stated that "you cannot solve a branding problem with a marketing solution; it's the wrong tool." He said that "too many businesses are being led astray" by being advised to use marketing tactics such as Google ads and Facebook ads without first establishing their branding, and that they then see "an increasing ad spend." Meyer also said that "the amount of lies that I see being sold to businesses today cannot happen — cannot continue."