Jacob Farmer on infrastructure
From The Shyft Group’s Portfolio of 9 Brands Offers a Unique Advantage | JACOB FARMER | Fleet Mgmt Weekly · · Fleet Management Weekly
“We extend through our Royal and Duramag brands into specialty body and vocation upfits for infrastructure, power, utility, and general construction markets.”
On , Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at THE SHYFT GROUP INC, spoke about infrastructure during The Shyft Group’s Portfolio of 9 Brands Offers a Unique Advantage | JACOB FARMER | Fleet Mgmt Weekly on Fleet Management Weekly.
About Jacob Farmer
Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at The Shyft Group, discussed the company's portfolio of nine brands in a June 2025 interview. Farmer stated that the brands are aligned around "full value creation," which he described as spanning "chassis building through specialty body construction all the way to full lineup fitting." He noted that vocation-specific brands like Utilimaster provide walk-in step vans and truck bodies for parcel, linen, and vocational markets, while Royal and Duramag brands serve infrastructure, power, utility, and general construction markets. Farmer also described the Strobes or Us business as "a national leader in the upfit for police and emergency response vehicles." He said the company's goal is to deliver "a turnkey asset ready to go to work and service within the market that it's required."