Jacob Farmer on business strategy
From The Shyft Group’s Portfolio of 9 Brands Offers a Unique Advantage | JACOB FARMER | Fleet Mgmt Weekly · · Fleet Management Weekly
“Within the Shyft Group, we have a portfolio of nine brands and those brands are really aligned around how do we support our markets and fleets through what we call full value creation.”
On , Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at THE SHYFT GROUP INC, spoke about business strategy during The Shyft Group’s Portfolio of 9 Brands Offers a Unique Advantage | JACOB FARMER | Fleet Mgmt Weekly on Fleet Management Weekly.
About Jacob Farmer
Jacob Farmer, President of Fleet Vehicles & Services and President of Specialty Vehicles at The Shyft Group, discussed the company's portfolio of nine brands in a June 2025 interview. Farmer stated that the brands are aligned around "full value creation," which he described as spanning "chassis building through specialty body construction all the way to full lineup fitting." He noted that vocation-specific brands like Utilimaster provide walk-in step vans and truck bodies for parcel, linen, and vocational markets, while Royal and Duramag brands serve infrastructure, power, utility, and general construction markets. Farmer also described the Strobes or Us business as "a national leader in the upfit for police and emergency response vehicles." He said the company's goal is to deliver "a turnkey asset ready to go to work and service within the market that it's required."