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Search every verified Richard Liu interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a June 2025 interview, Liu Qiangdong criticized cross-border e-commerce, stating that it "has no future" because countries will take action against the sale of low-quality goods. He also argued that selling white-label products "harms the national image" and that economies relying on such goods will never achieve quality. Liu emphasized that JD.com's core is logistics and supply chain management, and that the company focuses on reducing costs and improving efficiency. He stated that JD.com has moved its headquarters to a suburban area to improve operational efficiency. Liu has previously discussed the importance of building a management system that is not a family business, and he has said that if an industry is "chaotic and terrible," that represents a "huge opportunity." He has also stated that JD.com's retail business costs account for about 10% of its revenue, which he described as the lowest cost in the global retail industry. In earlier remarks, Liu said that the ultimate success of a company depends on its team, and that the core of JD.com's logistics model is to reduce product circulation and improve efficiency.
“Cross-border e-commerce has no future because related countries will definitely take action against you. The US has already taken action, and Europe will do so sooner or later. If you go there to sell those messy, low-quality goods, people will definitely not be happy.”
“Selling white-label products harms the national image. If a country always relies on producing low-quality white-label goods, its economy will never have quality. Factories producing such goods cannot make money and can only oppress workers.”
“We must let brand merchants make more money so they can invest in research and development, produce better products, and attract more talent. This will improve workers' wages and income, enabling them to buy branded products.”
“JD.com's core is logistics. We focus on supply chain, warehousing, and distribution. We manage large assets and industrial parks, including pharmaceutical and manufacturing parks, to ensure efficient operations.”
“We provide supply chain finance and manage procurement, warehousing, and logistics to reduce costs and improve efficiency. This integration is the foundation for expanding our business model.”
“JD.com has moved its headquarters from the city center to a suburban area to reduce the burden on the city and improve operational efficiency. This move was necessary despite inconvenience to employees.”
“The profit margin in e-commerce is about 10%, with most profits coming from advertising revenue and some service income. We aim to reduce costs and increase employee wages while providing cheaper payment fees to others.”
“We must ensure food safety and quality in our supply chain. JD.com directly manages procurement, warehousing, and logistics to guarantee product safety and quality for consumers.”
“We want to build an effective, organic, and high-efficiency system with self-improvement and self-monitoring. This is the greatest test for JD.com and its future development.”
“JD.com's CEO, Xu Lei, comes from a financial background and is responsible for implementing the company's strategy. The founder, Richard Liu, emphasizes the importance of institutional construction and hopes the CEO and managers can continue to lead effectively.”
“I said I must do logistics. Doing logistics can not only improve the user experience. In those days, I found that the entire logistics industry in China is very diverse, inefficient, and that's pretty expensive. The service is unconscious.”
“I firmly believe that today even though we are a business school, he teaches management. But what? No matter what management is taught at the best business schools in the world, really run a team with you, truly manage a company, more or less, there will be a big difference and difference, right?”
“I said I want to build logistics. Because back then, by the end of 2007, I found that 72% of the complaints throughout the year were from logistics.”
“I said I had to do everything differently. So my counter was in Zhongguancun back then. The first counter opened in 1998. Is the first counter. Price counter. Sold everything. All genuine licensed goods. All clearly priced.”
“I said I must cut the express delivery industry in China. There is no decent company in the logistics industry. It's an opportunity for me.”
**啊啊啊啊啊！刘强东开喷拼多多：卖白牌垃圾货毁中国形象！ ** 姐妹们！东哥这次618访谈真的杀疯了！！！直接点名开撕啊！
刘强东亲述：从全村凑鸡蛋到千亿帝国，底层逆袭的5个反人性决策！ 你是否相信，一个连学费都靠村民凑鸡蛋的穷学生，能打造出 ...
"If you truly want to succeed, do not fear, do not be confused. All you need is to keep moving forward and upward every day, never stopping." On June 12, 2018, Richard Liu Qiangdong, Chairman and CEO of JD.com, delivered a speech at the Said Business School of the University of Oxford. Addressing the students of this prestigious institution, Liu Qiangdong said these words. In his speech that evening, Liu Qiangdong not only shared his early entrepreneurial experiences and business philosophies but also articulated his definition of success. He stated that opportunities for success come from ob…
如果真心想成功，不用恐惧、不用迷茫，你只需要每天能够保持一直向前、一直向上、永不停止。”2018年6月12日，京东集团董事局 ...
This lecture was conducted synchronously at the 2021 Next Step Debate Institute, a free, one-week policy debate camp to lessen the financial divide.
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