Collision 2015 - Lew Crine of New Relic, John Hayes of Pure Storage with Diane Brady of DBMedia
Collision is βAmerica's fastest growing tech conferenceβ created by the team behind Web Summit. In two years, Collision hasΒ ...
Founder & Advisor, Pure Storage
Search every verified John Hayes interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. At a 2015 Collision conference panel, John Hayes, co-founder and chief architect of Pure Storage, discussed enterprise technology and his company's approach. Hayes stated that Pure Storage's strategy was to "come out guns blazing" to challenge the idea that products could not be significantly better. He noted that the company hired a CEO because he and his co-founder are "tech people" who needed others to run sales and other functions. Hayes described Pure Storage's hiring process as testing skills over experience, explaining that they did not want people with "lots of storage experience" due to a perceived acceptance of the status quo. Hayes argued that enterprise and consumer products are becoming more similar, with enterprise purchasing decisions now being "bottom-up" and purchasers being 54% through their decision before contacting a salesperson. He said Pure Storage designed its product to be set up without a sales engineer, comparing it to the first iPhone's self-activation. Hayes also stated that CIOs spend 90% of their time on operations and that Pure Storage aims to reduce that to allow more time for innovation. He predicted that at least half of the top 10 software companies in five to ten years would be newer cloud companies, and expressed a desire for Pure Storage to be among them.
“Our strategy was come out guns blazing because fundamentally our product is really simple and we had to break through the idea that products could be much better than they are. It took a lot to explain that much more than you would think because expectations say 10 times better, but everyone says that, so the question...”
“We hired a CEO because I'm not qualified; I'm a tech person. My co-founder is also a tech person. We knew we could build the products, but we needed much more talented people to run the company, drive sales, and all the functions to make our vision work.”
“One of the differences with enterprise products is there's a great deal of trust involved because if you fail, you can take out their entire business. So you can't fail and you have to earn a reputation for actually working, and that's just a slow process to build up with no way around it.”
“We actually test skills and then fit; it's a very abstract process, more like an SAT than looking at someone's resume. Being in the middle of a technology change means everything is new, so we didn't want people with lots of storage experience because they have too much of a sense of the status quo being okay.”
“Enterprise and consumer are a lot more like each other than there used to be. The big change in enterprise is it is now fundamentally more of a bottom-up type product. Purchasers of enterprise technology are 54% through their purchasing decision before they engage with a salesperson.”
“We designed our product so people should be able to set it up themselves without requiring a sales engineer. There's a joy in having control over your own consumption experience, similar to how the first iPhone could be activated on your own without someone in the store.”
“CEOs that are growing in influence are thinking offense with software, not defense. They can't be thinking about cutting costs; they have to think about empowering frontline people to be as productive as possible. Those thinking only about reducing costs won't have jobs in five years.”
“I have a short attention span and can't sit in long meetings, so I don't go to meetings unless legally required. I hire great people who can handle operational planning and administration. I'm passionate about innovation, telling our story, and attracting great people to the cause.”
“Pure flash storage is super simple: you plug it in and storage works well. We market simplicity because ultimately that's more important than speed. CIOs spend 90% of their time just trying to operate what they have; we want to reduce that so they have 30% of their time on innovation instead of 10%.”
“Traditional software companies will continue to consolidate or decline. At least half of the top 10 software companies five to ten years from now will be Salesforce or newer cloud companies with a mindset of delivering amazing products people love to use. We want to be one of them.”
Collision is βAmerica's fastest growing tech conferenceβ created by the team behind Web Summit. In two years, Collision hasΒ ...
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