Chief Executive Officer & President of TheFork, Tripadvisor
Search every verified Almir Ambeskovic interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Almir Ambeskovic, Chief Executive Officer and President of TheFork at Tripadvisor, has discussed the company's role in supporting the restaurant industry during the pandemic. In a 2021 interview, he stated that TheFork collaborated with delivery services without charging fees to help restaurants operate during a difficult year. He noted a 53% increase in bookings over three weeks as restrictions eased, and said that from June 1, indoor dining would resume, further boosting growth. Ambeskovic also mentioned that TheFork offered gift cards without commission and provided software worth several million euros to aid restaurants. Ambeskovic has emphasized the importance of mobile technology for TheFork's business, stating in a 2018 keynote that 86% of bookings come from mobile devices. He described the company's strategy of focusing on app downloads and word-of-mouth to reduce reliance on paid traffic. In earlier appearances, he discussed the challenges of fundraising in Italy, noting that it took two and a half years to raise 200,000 euros for his startup, and reflected on the difficulties of building a startup ecosystem in the country. He has also addressed the no-show issue in fine dining, stating that TheFork aimed to bring common solutions for everyone.
“We have helped restaurants economically by offering our software worth several million euros and organized initiatives like 'Return to the Restaurant' involving 10,000 restaurants to support the industry heavily hit by the pandemic.”
“TheFork gift cards are like Amazon gift cards but instead of spending money on Amazon, you spend it in restaurants, and we do not charge any commission, making it a concrete way to help restaurants recover.”
“We see a strong recovery in restaurant bookings proportional to the easing of restrictions, with a 53% increase in bookings over three weeks, and from June 1st, indoor dining will resume, which will further boost growth.”
“TheFork acts as a connection between restaurants and customers, moving millions of people through 80,000 restaurants, and we have a responsibility to play a key role in helping the industry restart.”
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