President of Color Group, Sensient
Search every verified Michael Geraghty interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a 2016 interview at IFT16, Mike Geraghty, then President of Sensient Colors, discussed consumer trends and the company’s new SupraRed product. Geraghty said that about two-thirds of the population had a high level of interest in food coloring from more natural sources and cleaner labels. He stated that between 2015 and 2016, there had been a significant change in the buying public moving from intent to action regarding switching to products with simpler ingredient statements. Geraghty introduced SupraRed as a natural red color designed for high-heat environments such as bakery and extruded cereals. He said the product could withstand processing heat and provide a vibrant red color)Skip. Geraghty described the period as exciting for the company, noting that they had made significant progress in closing the gap between natural and certified colors. He also cautioned against the fallacy that natural colors should look different, stating that customers should expect the same vibrancy, strength, stability, and consistency.
“Probably the most dynamic thing we're seeing is about two-thirds of the population are very interested and have a high level of interest of getting their food coloring from more natural sources and cleaner labelers simpler ingredients type sources.”
“Within the last year one of the big differences is now we see about two-thirds of the population have moved from an intent meaning we will switch our buy by to coming from a cleaner label or a simpler ingredient statement.”
“The biggest fallacy out there is you should expect something different in your color; you really need to expect the same type of vibrancy, the same type of color strength, the same stability and consistency in your product year to year.”
“One of our great programs has to do with our SuperRed line; this is for people who want a strong natural red for high heat environments like bakery and extruded cereals, dry process goods in the grocery store.”
President of Sensient Colors, Mike Geraghty, gives insight and info about the new SupraRed heat stable color and the direction of ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Michael Geraghty.