Susan Gerock

Senior Vice President & Chief Information Officer, Elme Communities

Search every verified Susan Gerock interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Susan Gerock, Senior Vice President and Chief Information Officer at Elme Communities, has spoken in multiple interviews about the company's transformation from a diversified REIT (formerly Washington REIT) into a pure multifamily operator. She stated that the shift, which involved selling office and retail assets and bringing property management in-house, required changing approximately 90% of the company's business applications. Gerock described the selection of Yardi as the core accounting and property management system, noting that the company prioritized staffing and support alongside technology maturity. She said the implementation was supported by RealFoundations and that the project was called "Project Reimagined" to encourage new ways of working. Gerock has emphasized data governance and hygiene as foundational for future technology use, including generative AI. She said her IT team conducts weekly deep dives into individual communities, reviewing data such as resident demographics, tenure, and rent to understand community performance. Gerock has advocated for reducing "app fatigue" among employees by integrating niche applications into a unified workflow and for making resident interactions as simple as an Amazon purchase. She noted that the company focuses on resident engagement through text messaging programs and that maintenance technology allowing remote troubleshooting has improved efficiency. Gerock also stated that she expects consolidation in marketing and property technology over the next 18 months as larger firms acquire smaller ones.