Andrea Guerra

Chief Executive Officer (Group CEO), Executive Director, Prada Spa Prada

Search every verified Andrea Guerra interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Andrea Guerra, Group CEO and Executive Director of Prada Spa, gave a speech on June 1, 2015, titled "Made in Italy without Italy." Guerra argued that rather than lamenting the absence of "Italy" in "Made in Italy," the country should focus on training its youth differently to cultivate a new generation of talented 25- and 30-year-olds. He stated that Italy's successful companies in fashion, luxury, and consumer goods share a common history of entrepreneurs who, in the 1950s and 1960s, decided to compete globally, linking their industrial and product capabilities to a brand and establishing a strong emotional relationship with consumers worldwide. Guerra also discussed the role of the stock market for Italian luxury companies, asserting that one should only go public if they have a long-term project and a plan to open up the company, not to make quick money. He noted that the majority of capital raised through listings has been reinvested into companies, citing this as a major innovation in Italy. Guerra added that private equity is an alternative to the stock market, but emphasized the importance of choosing the right people to partner with on such journeys.