Atul Bhardwaj

Chief Digital & Technology Officer, The Lego Lego As

Verified interview transcripts, podcast appearances, and direct quotes from Atul Bhardwaj, Chief Digital & Technology Officer at The Lego Lego As. AI-verified speaker identity with full-text searchable transcripts.

Selected quotes

“the lego group which has been a very successful business anchored in the physical brick has decided to embark strategically on a digital transformation. it's a big part of our strategy is to really embrace digital both in terms of embracing in the play experience, you know how to bring the physical and the digital toge...”

— From LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Toy Brick | Technovation 610, Metis Strategy (November 04, 2021)
“for me i'm looking to build a global organization where we can put products in each one of these locations. i'm looking to hire great engineers, great agile coaches, great technical program managers, great data analysts so that we can then start to think about building some of these products in each any of these locati...”

— From LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Toy Brick | Technovation 610, Metis Strategy (November 04, 2021)
“as technology becomes a revenue generator not a cost center we have to own the technology because that's our secret sauce that's our IP that's what makes us different to our competitors and so the journey we're on is a journey of becoming engineers again the journey were on is a journey of becoming engineering centric”

— From WeAreDevelopers Tech Leader: Atul Bhardwaj, CTO of MediaMarkt Saturn Retail Group, WeAreDevelopers (January 01, 2019)
“the winners are those that will bring those two channels seamlessly together those that can bring together the physical and the digital in a seamless way are going to be the winners”

— From WeAreDevelopers Tech Leader: Atul Bhardwaj, CTO of MediaMarkt Saturn Retail Group, WeAreDevelopers (January 01, 2019)

Recent appearances

LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Toy Brick | Technovation 610

November 04, 2021 · 📺 Metis Strategy

In this interview, Atul Bhardwaj, Executive Vice President and Chief Digital and Technology Officer of LEGO, speaks with Peter High about the digital transformation of the iconic and well-known toy company. Atul provides an overview of his post as Chief Digital and Technology Officer for LEGO and explains how LEGO is integrating digital into its product offerings. He describes the various ways digital experiences differ between adult and children customers, how LEGO works together and keeps pace with the digital transformation of partners within its ecosystem, and how LEGO is digitizing the in…

Watch on YouTube ↗
WeAreDevelopers Tech Leader: Atul Bhardwaj, CTO of MediaMarkt Saturn Retail Group

January 01, 2019 · 📺 WeAreDevelopers

Atul Bhardwaj, CTO of MediaMarkt Saturn Retail Group, spoke to WeAreDevelopers about the digital transformation of ...

Watch on YouTube ↗

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Selected quotes

Recent appearances

LEGO’s Digital Transformation: CDTO Atul Bhardwaj on Digitizing the Toy Brick | Technovation 610

WeAreDevelopers Tech Leader: Atul Bhardwaj, CTO of MediaMarkt Saturn Retail Group