Nancy Reyes

President & CEO, BBDO Worldwide, Bbdo Worldwide

Search every verified Nancy Reyes interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In 2018, Reyes, then President of TBWA\Chiat\Day NY, advocated for increasing female representation in advertising through "over-hiring" and mentoring programs. She stated that agencies should "over hire" to "correct the system" and develop female talent, and she described a program called "the circle of women" at her agency that provided executive coaching to 17 women on the cusp of leadership, with over half being women of color. Reyes also urged clients to "demand" gender-balanced teams from agencies and media partners, saying "threaten to withhold the dollars unless they fulfill that demand, because that’s how the world works." In a 2015 interview, Reyes discussed balancing her career and family, stating she prioritized her children while working a four-day work week. She said, "I pick my kids first I always pick them first and it seems to work," and noted that she had been "rewarded for making that choice and being clear about that choice and that priority."