Chairman, Barilla G E R Fratelli Spa Barilla
Search every verified Guido Barilla interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Guido Barilla, chairman of Barilla G e R Fratelli Spa, spoke at an assembly in 2015 about the company's history and challenges. He described the company's cultural shift toward listening to consumers, stating that many of their products now arise from consumer needs. Barilla noted that the first half of the year had been difficult, with Italy performing poorly, and expressed cautious optimism, saying he preferred to be prepared for hard times rather than be caught off guard. Barilla also discussed the pasta market, characterizing pasta as a product of low value that is easy to stock up on. He said that pasta needs to regain value and consumer confidence, both in Italy and abroad. Reflecting on the 2008 commodity price volatility, he recalled that Barilla and other food companies faced significant technical and economic challenges, along with a wave of unfounded information about the situation.
“nel 2008 quando ci sono stati grandi problemi sulle materie prime alimentari la grande volatilità e il raddoppiare o qualche volta anche il ter cliccare dei valori delle materie prime noi abbiamo avuto un momento di grandissima difficoltà non solo noi ma anche i nostri e diciamo colleghi che lavorano nel mondo del food...”
“noi consideriamo la pasta il prodotto di più basso valore quello che di cui ci si può approvvigionare più facilmente e quello che più facilmente sparma si fa ma le famiglie la pasta ha bisogno di ritrovare valore ha bisogno di ritrovare confidenza nei consumatori per la pasta può dare moltissimo la gente non solo in it...”
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