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Brunello Cucinelli

Founder & Executive Chairman, Brunello Cucinelli S.p.A.

Search every verified Brunello Cucinelli interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Brunello Cucinelli, founder and executive chairman of the luxury fashion house Brunello Cucinelli Spa, has continued to promote his philosophy of "humanistic capitalism" in recent appearances. In a December 2025 earnings call, he described the company's focus on "absolute luxury" and "human sustainability," which he defined as encompassing environmental, economic, technological, cultural, spiritual, and moral dimensions. He cited a project with King Charles on regenerative agriculture in the Himalayas as an example, noting the first products from that initiative were being sold in 2025. He also stated a preference for the company to be "less known tomorrow than we are today" and expressed confidence in China's economic balance. In April 2026, Cucinelli and his family attended a New York City gala screening of the documentary "Brunello: The Gracious Visionary" at Lincoln Center. In interviews around the event, he discussed the film's aim to convey his life story and philosophy to future generations, and he encouraged young people to "replace fear with hope" and follow their dreams. Across multiple talks and interviews, he has repeatedly articulated his vision of a business model that seeks fair profit while respecting human dignity, describing his company's approach as one that balances profit with giving back. He has also spoken about the importance of treating workers with respect, maintaining work-life balance, and using technology in a measured way, saying that humanity needs to mix "science and soul."

Recent appearances

  • True Leadership Is Inspiration | GAME CHANGER S3 – Brunello Cucinelli – 2/2

    May 27, 2026 · 📺 GIANLUCA SPADONI

    In this second part, Brunello Cucinelli explains what it means to lead with vision. Not just numbers and strategies, but culture, beauty, and responsibility towards people and the region. Cucinelli shares his idea of ​​leadership: not imposing, but inspiring. Not chasing the short term, but building something that lasts. In the conversation with Gianluca Spadoni, a powerful reflection emerges: 👉 Success is valuable only if it leaves a positive legacy. An episode that unites business and humanity. Because the future belongs to those who can look far ahead. 🎧 Discover "I AM THE FUTURE," Gia…

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  • Get Ready with the Cucinelli family for the 'Brunello: The Gracious Visionary' New York City Gala

    April 20, 2026 · 📺 Variety

    Brunello Cucinelli, the founder of ‪@BrunelloCucinelli_brand‬, & his family are in New York for a special Gala screening of the documentary 'Brunello: The Gracious Visionary' at Lincoln Center. As they get ready for the big night, they discuss the history of the Cucinelli brand, what it means to the small town in which it was founded, and the message that the new film hopes to convey to future generations. Join Variety to get access to members-only perks:    / @variety   Subscribe to Variety on YouTube:    / @variety   Subscribe to Variety Events on YouTube:    / @varietyevents   Connect:…

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  • Brunello Cucinelli End of Year Update | Dec 10, 2025

    December 11, 2025 · 📺 Investing 101

    Brunello Cucinelli End of Year Update. Twitter - https://twitter.com/i101in #earningscall #StockMarketNews #conferenceCall If you ...

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  • "Our Idea of ​​Humanistic Capitalism and Human Sustainability | Brunello Cucinelli | TEDxTorino

    July 03, 2025 · 📺 TEDx Talks

    Is it possible to combine profit and human dignity? Is there an economic model that respects the land, labor, and beauty? Brunello Cucinelli shares a vision in which business, ethics, and sustainability intertwine, raising questions about the future of work and capitalism itself, seeking to stimulate and challenge younger generations in particular. Born in Umbria in 1953 to a peasant family, Brunello Cucinelli founded his eponymous cashmere brand in 1978, championing high-quality craftsmanship. He revolutionized fashion with an ethical approach, creating a total look that, characterized by a s…

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  • L'IMPRENDITORE UMANISTA! BRUNELLO CUCINELLI passa dal BSMT!

    June 19, 2025 · 📺 The BSMT by Gianluca Gazzoli

    Re del cashmere, imprenditore umanista che ha ridisegnato il modo di fare impresa nella moda e simbolo assoluto dello stile italiano nel mondo.  Ebbene sì, Brunello Cucinelli è passato dal BSMT. Dalle umili origini umbre al mondo intero, da un piccolo laboratorio nel borgo di Solomeo a un’azienda simbolo di eccellenza italiana e visione globale. I suoi completi sartoriali hanno sfilato sui red carpet più prestigiosi del pianeta, indossati da star internazionali, ma è il suo pensiero ad aver fatto davvero la differenza. Brunello Cucinelli ha fondato il suo impero su un’idea semplice e rivoluz…

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  • Brunello Cucinelli (BIT: BC) - Q3 2024 Earnings Call

    October 22, 2024 · 📺 Business Presentations

    If you wanna have it on Spotify: https://open.spotify.com/episode/1Npd... Also available at Spotify for earnings Calls at BusinessCalls Podcast: https://open.spotify.com/show/6XbIp7s... Thanks for watching!

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  • IPF Forum 2024 | Keynote: In conversation with Brunello Cucinelli

    April 29, 2024 · 📺 British Fashion Council

    From the BFC’s Institute of Positive Fashion (IPF) Forum 2024, see a Keynote with Brunello Cucinelli, Brunello Cucinelli, moderated by Elizabeth Paton, International Styles Correspondent, New York Times. Subscribe to the British Fashion Council ►► http://bit.ly/1ZtZPtW British Fashion Council Website: http://www.britishfashioncouncil.co.uk/ British Fashion Council Facebook:   / britishfashioncouncil   British Fashion Council Twitter:   / bfc   British Fashion Council Instagram:   / britishfashioncouncil  

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  • King Of Cashmere, Brunello Cucinelli, Courts China’s Gen Z With Sustainable Fashion

    April 23, 2024 · 📺 Alison Tudor-Ackroyd

    First published on Sept. 15, 2022 Alizila Fashion entrepreneur Brunello Cucinelli grew up without electricity in rural Italy. The sun and the moon provided light and ruled the rhythms of his farming community. Today, the King of Cashmere sits atop an enterprise of over 2,000 employees spanning Europe, North America and East Asia. The Brunello Cucinelli brand is sported by Hollywood celebrities and Silicon Valley executives alike. The secret to his success? For Cucinelli, it’s that he hasn’t forgotten his Italian roots while embracing technology and entering new markets. All these strands…

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  • Brunello Cucinelli on Humanistic Capitalism in an Age of AI, VOICES2023 | The Business of Fashion

    December 28, 2023 · 📺 The Business of Fashion

    At BoF VOICES 2023, the Italian designer spoke about the balance required to run an ethical fashion business while embracing new technologies. Since 1978, Brunello Cucinelli’s namesake brand has been a standard-bearer for both luxury clothing and a more responsible way of doing business. At a time of great change, Cucinelli believes that businesses must strike a balance between embracing technological innovation that could threaten livelihoods, like AI, to push creativity forward while also keeping humanity at the heart of business. “I believe in a kind of contemporary way of capitalism. We…

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  • Brunello Cucinelli: My Idea of a New Social Contract with Creation ｜ World Knowledge Forum

    September 25, 2022 · 📺 World Knowledge Forum

    Brunello Cucinelli who is considered as “a concrete thinker, a cultural promoter and a true patron of our times” advocates for moral and economic dignity, proposes a new social contract with Creation, and conveys his ideals of humanistic capitalism. Based on the ideas of ancient philosophers such as Plato, Aristotle, and Rousseau, he looks back on the present generation and emphasizes the necessity of a new social contract in human life. Brunello Cucinelli will discuss the importance of a social contract based on humanistic capitalism, such as an environment to be preserved for future generati…

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  • #303 Brunello Cucinelli - Building a Fashion Empire, My Life Story

    June 04, 2022 · 📺 Sean DeLaney

    Brunello Cucinelli is an Italian luxury creative director and the chief executive of his eponymous made in Italy brand, Brunello Cucinelli. The Brunello Cucinelli story started in 1978 in Solomeo, a small historical hamlet in Italy that has always been the beating heart of the company. They strive to follow the rhythms of the land they live in and to cherish its rich traditions, drawing inspiration from the natural and artistic beauties that surround them. The desire to put human beings at the center of everything guides every action and inspires an adventure that has lasted for over forty ye…

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  • Brunello Cucinelli × Vacheron Constantin: The Long View | MR PORTER

    June 25, 2021 · 📺 MR PORTER

    What do a Solomeo-based cashmere visionary and a 269-year-old Geneva watchmaker have in common? More than you'd think. In this MR PORTER partnership film, BRUNELLO CUCINELLI and VACHERON CONSTANTIN meet on common ground — a shared belief in craft, patience and the long view. Cucinelli philosophises from his hilltop village in Umbria; Vacheron Constantin's artisans demonstrate watchmaking that hasn't been hurried since 1755. It's a conversation about building something that outlives you — and a quiet case for slowing down in a world that won't. Shop Vacheron Constantin on MR PORTER: https://w…

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Notable quotes

“La sostenibilità non è solo un tema di clima, ma è umano, è spirituale. Se tu lavori in un bell'ambiente, mi tratti bene, il il mio spirito sta meglio, sono più creativo.”

“abbiamo passato un ventennio dove vi abbiamo abbiamo ci siamo convinti di custodire, gestire l'umanità solo con la scienza. Non è possibile, ci vuole scienza e anima. Questo son convinto. Allora, adesso noi dobbiamo trovare il momento del riequilibrio, partendo da quell'idea importante di San Benedetto.”

“Se voi volete investire in un'azienda che fa profitti a tutti i costi sulla dignità dell'essere umano non comprate la nostra azienda perché noi non lo faremo se volete provare ad investire in un'azienda che cerca di aver profitti nel rispetto della dignità umana del creato e tutto provate.”

The summary and quote tags on this profile are produced with AI assistance from verified, first-person interview transcripts, then checked by our team to confirm the speaker's identity and the accuracy of every quote. See how we verify →