Chief Executive Officer, Costa Coffee Costa
Search every verified Philippe Schaillee interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Philippe Schaillee, Global CEO of Costa Coffee, discussed the company's strategy in India during a May 2025 interview. He stated that green coffee prices are at historically high levels, with both Arabica and Robusta peaking, and noted that Costa has reflected these costs into its prices. Schaillee said the company is not focused on gaining market share in India's relatively small premium coffee segment, but rather on convincing consumers to drink premium coffee more frequently away from home while continuing to drink tea. He added that Costa plans to open 40 to 50 stores annually in India in collaboration with its partner Devani, prioritizing quality over quantity. In a separate October 2024 podcast, Schaillee discussed his leadership philosophy. He said he conveys principles of integrity, accountability, discipline, simplicity, and teamwork from day one with new teams. He described the importance of showing vulnerability as a leader, citing a past failure when he moved to the U.S. as marketing director and his initial approach was not suited to the situation. Schaillee also stated that his objective is to have an executive team that represents Costa's global consumer base, including different geographies and genders, rather than a "100% UK male pale and stale" team.
“I have never seen green coffee at the levels that it is today. Historically it would be a cyclical environments after a couple of years of high prices it would go down and you would always have robusta kind of be much more stable while Arabica would peak. Today we see Arabica and Robusta peak. Um, and it's been much lo...”
“It's not a market share game. In a market like India where it's all about growth, we're not focused on gaining market share in the segment that is still relatively small. We're focused on convincing consumers to move from tea to premium coffee in the number of drinking occasions that they have that they start they're n...”
“I think as leader it's important to show vulnerability. This failure actually happened when I got indeed that job to move to the US marketing director based in New York... six months into the job I was failing because I came in I had my recipe of leadership or leader Brands and I was working on small Brands against ver...”
“My real objective is to represent our consumers in my executive team. Our consumers are Global. I mean were're with Costa we active in close to 55 countries in the world. I want to represent at least the biggest geographies and I want to represent the fact that our consumers are female and male. So it wouldn't make any...”
India once seen as a tea stronghold is emerging as a dynamic market for premium coffee. One brand leveraging this pivot is CostaΒ ...
Listen to our new podcast episode where we explore failure, leadership styles, and growth with Philippe Schaillee, CEO of Costa Coffee. Philippe brings a wealth of experience from his high-profile roles at Groupe SEB, Jacobs Douwe Egberts Peets (JDEP), and Sara Lee, where he led significant initiatives in marketing, strategy, and business development across Europe and the U.S. Find out more about Philippe Schaillee here at Β Β /Β philippe-schaillee-40196b1Β Β In this episode, we explore these 3 lessons with Philippe:β 1. The Power of Failure 2. Build An Approach Thatβs Yours 3. Growth Thrives oβ¦
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