Brian Gleason

Web Summit Qatar: Marketing trends for 2025 | Brian Gleason

February 25, 2025 · 📺 Criteo

What’s next for marketing in 2025? At Web Summit Qatar, Brian Gleason (CRO & President of Retail Media at Criteo) joins Christine Maguire (Tripadvisor) and Philip Davies (Siegel+Gale) in a panel discussion moderated by Darnell Storm (United Talent Agency) to explore the latest marketing trends shaping the future of marketing and digital advertising. Brian discussed how the evolving commerce journey is reshaping consumer behavior, with AI playing a key role in personalizing shopping experiences. He emphasized the importance of authentic, data-driven engagement, ensuring brands connect with con…

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Scale and Usability to Fuel Retail Media’s Growth: Criteo’s Gleason

January 31, 2025 · 📺 BeetTV

LAS VEGAS — Retail media is exploding, and Brian Gleason wants to take a big bite. In a November investor update, Criteo ...

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#e4mAtCannes: Brian Gleason, Chief Revenue Office, Criteo in conversation with e4m team.

June 22, 2023 · 📺 Impactonnet

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#e4mAtCannes: Brian Gleason, Chief Revenue Office, Criteo in conversation with e4m team.

June 21, 2023 · 📺 exchange4media Group

In an exclusive conversation with exchange4media, Brian Gleason, Chief Revenue Office, Criteo tells us how brands can unlock ...

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Web Summit 2022 | Commerce Media: The Bedrock of the Next Digital Era| Brian Gleason Fireside Chat

November 01, 2022 · 📺 Criteo

What is commerce media and why is it important for marketers? Criteo’s Chief Revenue Officer, Brian Gleason, explains why commerce media is the bedrock of the next digital era in this fireside chat with editor and journalist, Colin Campbell, at Web Summit 2022. In this video, Brian shares context around the definition and impact of commerce media for marketers, and how it leverages commerce audiences to engage consumers across shoppable moments. He elaborates on how both enterprise and growth-focused marketers can use commerce media to drive outcomes, while also achieving closed-loop mea…

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Retail Media Is Moving Off-Site: Criteo's Gleason

September 01, 2022 · 📺 BeetTV

It may have started out with Amazon selling ads in its search results - but retail media networks are now becoming a big deal. In this video interview with Beet.TV, Brian Gleason, Global Chief Revenue Officer, Criteo, explains what he sees as the edge of the evolution. Retail ramps-up In September, a GroupM report estimated: Retail media networks make up 18% of global digital advertising spend. That is 11% of all advertising. Spend is expected to hit $101 billion in 2022. A further 60% rise is due by 2027, surpassing the growth rate of digitaladvertising overall. Walmart Connect, Target’s…

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Commerce Media Pull Brands Closer to Digital Shoppers: Criteo’s Brian Gleason

May 01, 2022 · 📺 BeetTV

Brands have a growing opportunity to lead consumers through the purchase funnel as commerce media provide them with ...

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Commerce Media Ready To Explode: GroupM's Gleason Joins Criteo

March 18, 2022 · 📺 BeetTV

In times of change, companies that were once advertising buyers are becoming ad publishers, and executives who were ...

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