Rafa Oliveira

CEO (Coffee Operating Unit / future Global Coffee Co.) & Executive Director, Jde Peets Coffee Operating Unit Of Keurig Dr Pepper Future Global Coffee

Search every verified Rafa Oliveira interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rafael Oliveira, President International of Kraft Heinz at the time of the appearances, discussed the company's partnership with musician Ed Sheeran to launch a hot sauce brand called Tingly Ted's. He stated that Sheeran had the idea for the sauce and the brand name, and that Kraft Heinz developed the product as "sauces experts" while Sheeran owns the brand. Oliveira also commented on the global cost of living crisis, saying that challenges such as ingredient costs, supply chain disruptions, and labor uncertainty are "happening across the globe" and that the company aims to "balance to do the best thing for our consumers on the long term." In a 2020 interview, Oliveira reflected on the early stages of the COVID-19 pandemic, stating that he initially thought it would be contained like SARS and that he "could have probably gained a couple of weeks" if he had acted on his early knowledge of the virus's spread. He also discussed his management approach, emphasizing the importance of understanding each team member individually to motivate them effectively, and contrasted this with his experience in investment banking, where he said "most of the people care more about money."