In conversation CEO Eddie Perdok at Kramp about using digital to stay ahead and transforming cust...
Eddie Perdok, CEO of Kramp, took sales from 0 to 95% online, tripling turnover in 10 years to become Europeβs largest supplier of agricultural parts. He shares his insights on this remarkable history and building for the future, including how: β’ making digital important naturally attracts talent β’ digital horizons require you to think in decades not quarters β’ to head off disruption from Amazon, you need to really get in touch with your client β’ leading in digital is always people first, digital second