Maximilian Böck

CEO (and Managing Director Retail/eCommerce), Marc Opolo Se

Search every verified Maximilian Böck interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. In a February 2024 interview on the Wirtschaftswoche podcast "Chefgespräch," Maximilian Böck discussed the performance and strategy of Marc O'Polo. He stated that 2023 was a difficult year for German fashion retailers, noting that several companies filed for insolvency, while Marc O'Polo generated over 600 million euros in revenue. Böck described the company's approach to decision-making, saying, "We try to make fewer decisions based on gut feeling, but more decisions based on data. The perfect mix of instinct, trend instinct and data is the supreme discipline." He also said the company had "invested heavily in sustainability, even at the expense of the margin, without increasing prices accordingly." Böck, who joined the company in 2017 and took over leadership in 2021, is the son of Werner Böck, who became the majority shareholder of Marc O'Polo in 1997. During the interview, Böck brought a set of Japanese kitchen knives he purchased during a study abroad semester in Tokyo in 2011–2012, explaining that he values having good tools when cooking as a form of relaxation.